2024 Toyota Tacoma vs. 2023 Chevy Colorado

The recent debut of the all-new 2024 Toyota Tacoma has everyone talking, and it’s not hard to see why. This pickup is offering more than ever before, and it promises a more enjoyable off-roading experience too—but how well does it hold its own against challengers like the 2023 Chevy Colorado. The latter, also all-new for the 2023 model year, is certainly a strong contender. Even so, we think that dedicated adventurers have every reason to stick with the segment champ. Find out why in this Tacoma vs. Colorado comparison from Serra Toyota of Traverse City.

Tacoma vs. Colorado: Performance

If you’re anything like most truck shoppers in Cadillac and Manistee, you’re not going to overlook the performance of your next pickup. Neither truck will disappoint in this department, but here’s why the Tacoma is a better buy:

• With 228 hp and 237 hp, the Tacoma and the Colorado are more or less evenly matched as standard. However, you’ll get 278 hp if you upgrade with any Tacoma other than the base model.
• Stepping up higher into the lineup, you’ll see that the Colorado is available with up to 310 hp. That’s not bad, but it’s less than the range-topping Tacoma. Our truck churns out up to 326 hp for your long-distance drives and adventures.

There’s still a lot that we don’t know about how these two trucks will measure up off-road, but the Tacoma is the biggest name in this market for a reason. If you want to break free from the beaten path, you can’t go wrong with a Toyota.

While we’re on the subject of performance, we’ll also mention that the 2024 Tacoma comes standard with Toyota Safety Sense™ 3.0—and that means you’ll get Full-Speed Range Dynamic Radar Cruise Control without any additional upcharge. The Colorado offers an adaptive cruise control feature of its own, but you’ll have to pay extra for the privilege.

Tacoma vs. Colorado: Capability

The 2023 Chevy Colorado has a higher towing capacity than the 2024 Toyota Tacoma, but with up to 6,500 pounds of towing strength, the Tacoma has more than enough power to tow a range of campers, boats, toys, and other outdoor gear.

Even so—and this is true no matter which truck you choose—you’ll probably end up using your truck bed far more than you’ll use a trailer. And this is where the Tacoma has a clear edge.

The Colorado is only available with a 5-foot-2-inch truck bed, which offers roughly the same amount of space as the standard 5-foot bed on the Tacoma. However, the Tacoma also offers a six-foot truck bed, and that means you’ll have a lot more room to work with.

Tacoma vs. Colorado: Maintenance

Convenience is king, and that certainly applies to this year’s Toyota Tacoma vs. Chevy Colorado matchup. That’s why we feel a need to point out that every single Tacoma includes two years or 25,000 miles of complimentary scheduled maintenance. Chevy offers a variety of prepaid maintenance plans, but why should you spend money on what Toyota offers free of charge?

Test Drive the Toyota Tacoma at Serra Toyota of Traverse City

Comparing the Chevy Colorado vs. Toyota Tacoma can tell you quite a lot, but trust us when we say that you’ll want to see the all-new 2024 Tacoma in person. Contact us to request updates! You could be among the first to drive the all-new Tacoma home to Traverse City or Glen Arbor, so don’t miss your chance!