Customer Testimonials

Lyndsay Bishop is the BEST salesperson and the ONLY reason to visit Serra Toyota. She's help my hand through every visit to the nonfunctional service center. She earns 5 stars every time. The Service Center employees (except Kevin) are inexperienced in customer service experience. The service center earns zero stars.

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This is the third car we’ve bought with Zach, and every time he delivers the same thing: honest guidance, zero pressure, and a buying process that’s actually enjoyable. He listens first, acts in your best interest, and brings a level of care you just don’t find in the typical car-sales experience. If you want a truly different kind of process—one where your needs come first and you’re working with someone who genuinely cares about your happiness—look no further than Zach. He’s the real deal.

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Drove an hour and a half for service on our Lexus 350. Needed brakes, oil change, tire rotation. Simple every day service. After 2.5 hours they come out and say, we have rotation and balancing done. 30 minute job. But oops, don’t know if we have brakes. Oh, we have aftermarket brakes. “Is that cheaper? Are they Lexus quality?” I don’t know. Comes back out and says they are the same price but I’ll give you a deal. Rrrrrriiiigggghhhhtttt. Still sitting here now over 3 hours later. 1. Made the appointment a week ago. Might want to make sure you have the ... Read More

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DealerRater - Oct 28, 2025

Drove an hour and a half for service on our Lexus 350. Needed brakes, oil change, tire rotation. Simple every day service. After 2.5 hours they come out and say, we have rotation and balancing done. 30 minute job. But oops, don’t know if we have brakes. Oh, we have aftermarket brakes. “Is that cheaper? Are they Lexus quality?” I don’t know. Comes back out and says they are the same price but I’ll give you a deal. Rrrrrriiiigggghhhhtttt. Still sitting here now over 3 hours later. 1. Made the appointment a week ago. Might want to make sure you have the parts. This is on my deceased Father’s car and he had come here many times. (Now I know why he would drive to Ann Arbor of Grand Rapids for service many times) 2. Why wouldn’t you come out to tell us about the brakes right away? 3. You know we drove 1.5 hours. You knew we would have to wait. 2.5 hours after arrival haven’t even started the main time consuming work. 4. Nice guys at service counter. Seems like incompetent management. Have a system. 5. Won’t be back. Will tell everyone we know to find an alternative.

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I am writing to further detail my experience with Serra Toyota, specifically their maintenance department and service manager, both of which I believe to be dishonest and lacking in integrity. When presented with clear issues and even supporting proof of neglect, the dealership refuses to take responsibility, instead shifting blame onto the customer. For example, after having a brake flush performed, one of my calipers failed just a few weeks later. When I brought this to their attention, the response I received was that the failure was unrelated to the brake service and was simply due to a "bad ... Read More

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DealerRater - Jul 16, 2025

I am writing to further detail my experience with Serra Toyota, specifically their maintenance department and service manager, both of which I believe to be dishonest and lacking in integrity. When presented with clear issues and even supporting proof of neglect, the dealership refuses to take responsibility, instead shifting blame onto the customer. For example, after having a brake flush performed, one of my calipers failed just a few weeks later. When I brought this to their attention, the response I received was that the failure was unrelated to the brake service and was simply due to a "bad caliper." No accountability was taken, despite the close timing and reasonable connection between the service and the issue. After I left a negative rating, the service manager contacted me—not to resolve the matter, but to defend the dealership’s position. As a token gesture, I was offered a $50 discount on an oil change, which turned out to be inapplicable to my truck. Another concerning incident involved a tire rotation. My vehicle’s onboard system displays individual tire pressures by location. When I picked up my vehicle after the service, the tire pressures and positions were unchanged—indicating that the rotation likely did not happen. Even the inspection report, which is routinely given at checkout, failed to reflect correct or updated tire pressures. The purpose of having supervisory staff is to ensure quality and accountability, yet this has consistently not been the case. After six years of doing business with Serra Toyota, I’ve watched the quality of service degrade significantly. I urge other customers to be cautious. If you express dissatisfaction or leave a negative review, the dealership may attempt to deflect blame with a phone call rather than offer a meaningful resolution. I strongly recommend handling communication via email in order to maintain a written record. Serra Toyota-where the customer is always wrong!

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Deceptive business practices they take your personal information, including your Social Security number over the phone and string your long acting like they’re going to sell you the vehicle after you ask questions and then after three days say no we’re not gonna sell you the car while you’re a cash buyer Already bought the vehicle elsewhere. All we need to know is yes you’re gonna do the right away or not not take all our personal information in Miss Handel and nobody and higher management called us back while we left multiple messages

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We had an issue with our car (Lexus) as we were driving to Traverse City late on a Friday afternoon. We spoke with Sam in Service and he was very helpful, telling us to bring our car in and they would take a look at it. When we got there, Kevin was the agent we worked with. He was very professional and within an hour the problem was fixed. Thanks for fixing a problem for total strangers on very short notice. Much appreciated.

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Excellant service. Jordan Walitalo was awesome in working with me on an emergency issue I had. Friendly, honest and caring. Couldn't ask for better service.

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Brand new truck, trim piece comes off, new one comes in 3 weeks for installation?????!

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I ordered my Toyota Sequoia in December 2023 and got my vehicle in March 2024. That’s time they just give me 1 key. And I confused I take the car or not. So the Serra Toyota dealership’s sale manager, his name Eric called me and he said I could get the 2nd key early in May that’s why I decided to buy the car. I did wait till June and nobody call me for the key. I tried to call to the dealer but they said they can’t do anything. I call for The sales manager Eric but he ... Read More

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DealerRater - Sep 18, 2024

I ordered my Toyota Sequoia in December 2023 and got my vehicle in March 2024. That’s time they just give me 1 key. And I confused I take the car or not. So the Serra Toyota dealership’s sale manager, his name Eric called me and he said I could get the 2nd key early in May that’s why I decided to buy the car. I did wait till June and nobody call me for the key. I tried to call to the dealer but they said they can’t do anything. I call for The sales manager Eric but he didn’t pick up my phone call then I know he lies me. So if you buy a vehicle there make sure you can get 2 keys in one time or they make sure the time they get you 2nd key. Today September 18th I just get my 2nd key after more 4 months when Serra Toyota Traverse’s sale manager when he said.

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Great service and knowledgeable staff. Def visit Dan for a fantastic experience.

Just great service i had a bolt in my tire and they fixed it at no charge!! thank you so much!!!

Matt is awesome. Even when he's super busy, he patiently explains everything so that you get it and is courteous, polite and helpful. Great job!

Service was efficient and quick. They are always helpful and do a great job. Highly recommend.

EXCELLENT! Eric was so helpful, patient, and fun. He made everything all too easy and paid attention to every detail of making the best experience possible. He's a rockstar!

Very satisfied with recent service visit.

They run credit to every bank known to exist when you tell them Toyota only. Beware of this place

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Fantastic service department Kevin is especially helpful and does a great job

Wonderful place to buy a truck. Talk to James Lynch.

I recently bought my Certified Pre-Owned 2021 Toyota Corolla from here. I worked with Dan Axtell through the whole thing and he made it so easy and such a nice experience for a first time buyer like me. Not only was Dan super kind and knowledgeable, but not once did I feel that he was being pushy or trying to pull one over on me which was a big concern I had being young and for my first time at a dealership. He has been super attentive to all of my small questions that I’ve had, even months since purchasing. ... Read More

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Google - Apr 26, 2024

I recently bought my Certified Pre-Owned 2021 Toyota Corolla from here. I worked with Dan Axtell through the whole thing and he made it so easy and such a nice experience for a first time buyer like me. Not only was Dan super kind and knowledgeable, but not once did I feel that he was being pushy or trying to pull one over on me which was a big concern I had being young and for my first time at a dealership. He has been super attentive to all of my small questions that I’ve had, even months since purchasing. Just the other day I had a question about a letter I got in the mail from my credit union and I sent it to Dan (at 7:30pm) wondering whether or not it seemed like a scam to him because it was worded very weird and he not only answered me almost immediately, which I did not expect from him whatsoever after business hours, but also called the number on the letter to investigate for me. I hope Serra realizes what an amazing salesman they have with Dan and I will be recommending him to anyone looking for a new car anytime soon and cannot recommend him enough to anyone else.

I called them up on feb 24 asked for new car sales and they connected me to a male salesperson. I asked him if they had a 2024 Sienna platinum he said no. But had one coming with in a month or so. I asked if I needed to put down a deposit he said no, we don’t do deposits. He reassured me that it was ares. So every week I contacted him every week to touch base and to confirm that it was still ours he said the only way it wouldn’t be is when it came in and ... Read More

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Google - Apr 22, 2024

I called them up on feb 24 asked for new car sales and they connected me to a male salesperson. I asked him if they had a 2024 Sienna platinum he said no. But had one coming with in a month or so. I asked if I needed to put down a deposit he said no, we don’t do deposits. He reassured me that it was ares. So every week I contacted him every week to touch base and to confirm that it was still ours he said the only way it wouldn’t be is when it came in and we didn’t want it. He said it’s yours. I messaged him as I was coming home from spring break and he didn’t answer. Then the next morning he texted me and said that there vehicles were gonna be held at the factory for inspection and quality control he said it may takes months to get them back. I thought to myself what a crock. So I had my girlfriend call and talk to a different sales person and this gentleman declared that when the Sienna came off the truck it was sold so he debunked the other salesman story. So I didn’t know what to do or say. I thought about it a couple days and decided to reach out to management in the dealership. I left a message with the man in charge of the dealership and he had another under him call me back and we talked and he confirmed that the story was false and he asked if he could look into getting us a Sienna and check there Allocations. He apologized and said give him up to a week and he promised he call us by 4/18/24. Here it is 4/21/24 and still no contact. Not a good way to do business. Truly Stinks that companies treat customers this way.

Always very nice amd easy to work with. Got my car in and put woth no issues

Matt is always friendly and helpful. This last visit went much more quickly than I expected, which saved me considerable time I was able to use to get other chores accomplished. Thanks Matt.

Toyota is off my list for life! Manufacturing shortages and price hikes is not forgotten by me! Back to a Honda Pilot next

Great service!

Justin helped me through the entire process, from pre-build, tracking its journey across the Pacific and US, and then even past actual document-signing. He always responded to my numerous questions in a timely manner, and went above and beyond what I expected from a sales rep!

I recently had my car serviced at Serra, they came out and picked it up did the service and returned it in short order. Five star service deserves five star rating. Thanks Serra Team.

Thank you Zach Grundy! I’m enjoying my RAV4. You were fun to work with. I definitely recommend anyone see Zach G to help you find your next vehicle.

Awesome service. Check in fast, nice waiting area, used the app to see where car was during service and check out was quick. Super easy and efficient.

I recently had the pleasure of purchasing a vehicle from here and I couldn't be more satisfied with the entire process. Alex demonstrated a genuine commitment to customer satisfaction. He took the time to understand my needs and preferences, guiding me through their extensive inventory to find the perfect car for me. What sets this dealership apart is their transparency and honesty. Throughout the entire process, I felt confident that I was getting a fair deal without any hidden fees or surprises. Alex was patient and accommodating, ensuring that I was comfortable with every aspect of the deal. Cory ... Read More

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Google - Feb 27, 2024

I recently had the pleasure of purchasing a vehicle from here and I couldn't be more satisfied with the entire process. Alex demonstrated a genuine commitment to customer satisfaction. He took the time to understand my needs and preferences, guiding me through their extensive inventory to find the perfect car for me. What sets this dealership apart is their transparency and honesty. Throughout the entire process, I felt confident that I was getting a fair deal without any hidden fees or surprises. Alex was patient and accommodating, ensuring that I was comfortable with every aspect of the deal. Cory also further contributed to my positive experience. He worked diligently to secure the best financing options for me, explaining each step of the process in a way that was easy to understand. The entire paperwork process was efficient and stress-free. I am now a proud owner of a Toyota Camry and I will undoubtedly return for any future automotive needs. Thanks Alex!! -Lauren

Same as most Toyota dealers.maufactured supply shortage allowing selling over MSRP. Plus dealership fees that are not explained as they are really pure profit. Of course making money is the aim I just need transparanco. I would like to only deal with internet manager. Buy new from build list.when that's done and price agreed then come into dealerships to finish paperwork. Love Toyota cars. All great until it gets here. Dealers won't order and when they do it's white or black.

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Jordan was awesome to work with! Pickup went really smoothly, whoever dropped off my car even put it super close to where it was (in a parking garage!!!) and when there was a hiccup with the free oil changes the car came with up to a certain mileage, Jordan was able to work it out with me to where we were both happy. Awesome guy!

Matt was great. He handled my initial repair and my follow-up super quickly and got me back on the road. Very accurate with expectation setting as always.

**NIGHTMARE EXPERIENCE** Last time i had an appointment here it was for a brake job, their mechanic forgot to put a bolt back in my caliper and it messed my caliper and tire rim up real bad. They tried saying that isn't on them at first until i further explained the situation, demanding that they make everything right. After the fact, 4 months later i am already needing another brake job done because the entire time since the appointment my brakes have been dragging. The bigger guy at the front service desk with glasses gave me a hard time, him ... Read More

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Google - Feb 10, 2024

**NIGHTMARE EXPERIENCE** Last time i had an appointment here it was for a brake job, their mechanic forgot to put a bolt back in my caliper and it messed my caliper and tire rim up real bad. They tried saying that isn't on them at first until i further explained the situation, demanding that they make everything right. After the fact, 4 months later i am already needing another brake job done because the entire time since the appointment my brakes have been dragging. The bigger guy at the front service desk with glasses gave me a hard time, him and his coworker were basically playing good cop bad cop with me. I could've died in a car crash because of that. Also, my oil filter got put on so tight that i broke it trying to replace it. They also charged me a random $3 for a gasket during an oil change, and also come to find out my drain plug gasket for my differential is leaking fluid. Last but definitely not least, i was told upon my purchase that all fluids were serviced. Definitely not the case, the transmission fluid was extremely low and had turned black from being burnt up due to it not being serviced. The dealership says the trans fluid is good for the life of the vehicle, but in the fine print it says the vehicle's life expectancy is 150k miles. I drive a toyota for christ's sake. As the salesman Tucker said, "they run forever". Not when you don't service it correctly. Never have your maintenance done here if you care about the longevity of your vehicle. I learned my lesson, so take it from me and save yourself the hassle.

I was browsing for a new 2nd car. I knew it had to be a Toyota again, let alone a 4runner. I love my 4 runners. After months of searching ; several sites and Toyota dealers. I decided to buy from Serra Toyota. I was hell-bent on getting one from Serra. I love reading all the past reviews. I was digging the raving reviews about the staff and the salespeople. I was fortunate to make the call and get Sam. Sam, the man is super awesome!!! If anyone needs to get a new car, I recommend Serra if you're into Toyota ... Read More

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Google - Jan 31, 2024

I was browsing for a new 2nd car. I knew it had to be a Toyota again, let alone a 4runner. I love my 4 runners. After months of searching ; several sites and Toyota dealers. I decided to buy from Serra Toyota. I was hell-bent on getting one from Serra. I love reading all the past reviews. I was digging the raving reviews about the staff and the salespeople. I was fortunate to make the call and get Sam. Sam, the man is super awesome!!! If anyone needs to get a new car, I recommend Serra if you're into Toyota vehicles. Sam, I appreciate your due diligence and your attention to detail. Even though I met you for a short time, you kept me informed. You are a great guy and are great at what you do. I love my 2022 4runner with low miles. It's awesome. Thankyou Jordan for helping with a smooth transaction. A+ dealer and sales reps. This US Army Veteran is very happy with my cash buy. I will definitely get another Toyota from Serra.

Great service, Brad Fite did a great job working with me to resolve an issue I was having. Sean Leach sold me the vehicle and is an efficient and professional communicator as well.

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Brad Fite did a great job - I thought I had an issue with my vehicle but it turned out that it was a much simpler issue than I had thought. Brad was thoughtful and patient with his time and communication, even though I was struggling to understand. He helped me resolve the issue quickly and in a very professional way. Thank you -

I am very disappointed in the sales person Matt at Serra Toyota as well as the finance manager Jordan Moffit. The details on the extended warranty purchase were totally misconstrued on top of having to reach out many times to follow up on a cancelled warranty due to my vehicle getting totaled. Make sure you ask questions on the extended warranty coverage to understand the timing of it. I advise if you buy certified you DO NOT buy the extended warranty at the time of purchase as you will have a 12 month bumper to bumper warranty anyway and they will ... Read More

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Google - Jan 9, 2024

I am very disappointed in the sales person Matt at Serra Toyota as well as the finance manager Jordan Moffit. The details on the extended warranty purchase were totally misconstrued on top of having to reach out many times to follow up on a cancelled warranty due to my vehicle getting totaled. Make sure you ask questions on the extended warranty coverage to understand the timing of it. I advise if you buy certified you DO NOT buy the extended warranty at the time of purchase as you will have a 12 month bumper to bumper warranty anyway and they will overlap- lesson learned to do the homework and not believe the salesman. In speaking with Jordan Moffit today 1-9-24 it is obvious they DO NOT care about the customer only their dealership. He just processed my warranty cancellation yesterday that was cancelled the end of November and was not the least bit concerned about my dissatisfaction. Just went on to say must of been a miscommunication…there has been many of those with these guys. Seems like these days businesses would be a little more pro customer to maintain good relations. Very sad

Always great staff and helpful.

Devon Worth is an honest, no nonsense, straight shooter. You will like him.

The service work was done properly and on time. Great service.

Bought a used murano that was supposed to have been checked out and had to replace a wheel bearing before even making my first car payment. Not good. It was also a two day wait for them to contact me to even schedule it to be done. When I finally took it in for diagnosis for the problem I waited there for two hours and had to look for them to find out what the problem was. To fix the problem it is booked out for one hour to replace it and was told it would be another three hour ... Read More

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Google - Dec 18, 2023

Bought a used murano that was supposed to have been checked out and had to replace a wheel bearing before even making my first car payment. Not good. It was also a two day wait for them to contact me to even schedule it to be done. When I finally took it in for diagnosis for the problem I waited there for two hours and had to look for them to find out what the problem was. To fix the problem it is booked out for one hour to replace it and was told it would be another three hour wait. Again, not good. I do say they did a good job when it was replaced and my sales lady Angel is very good. And while I was waiting in the waiting room you might want to tell them they can be heard out there when they talk about customers.

Great experience, good communication and follow up. Quick and easy leasing process. Serra and their employees make the car buying experience a joy.

Brought my leased toyota in for service. Walking around showroom looking for new vehicle. Because lease is almost up. No one bothered to say hello ask if I needed assistance. I'm guessing they don't want to sell a new car. Because my husband and I were ready to buy one yesterday but unfortunately nobody could be bothered 😕

Joey Graves is the best to work with, made the whole experience stress free. Highly recommended

Great! Noticed we bought tires there and got free rotation.

Excellent!!! No stress in buying a car!!! 👍❤️

I purchased a 2024 Toyota Grand Highlander Hybrid Limited AWD about 3 weeks ago and have 1,300 miles on my new vehicle. I love it! Serra Toyota helped make the process smooth. Kelvin patiently guided me and followed up promptly as I made the decision to reserve our Grand Highlander from the dealership order bank. The vehicle arrived as promised and was prepared for delivery in a timely fashion. Corey in the finance department fairly priced extended warranties for the vehicle, wheels & tires, etc. He also made sure I received a fair trade in value for my 2019 Chevrolet Crew Cab Silverado. Aaron ... Read More

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Google - Nov 8, 2023

I purchased a 2024 Toyota Grand Highlander Hybrid Limited AWD about 3 weeks ago and have 1,300 miles on my new vehicle. I love it! Serra Toyota helped make the process smooth. Kelvin patiently guided me and followed up promptly as I made the decision to reserve our Grand Highlander from the dealership order bank. The vehicle arrived as promised and was prepared for delivery in a timely fashion. Corey in the finance department fairly priced extended warranties for the vehicle, wheels & tires, etc. He also made sure I received a fair trade in value for my 2019 Chevrolet Crew Cab Silverado. Aaron answered many of my questions and owner Jim T. was available as well. Brett in parts assisted me in ordering aftermarket wheels so I could have dedicated winter tires. The facility is top notch and efficient and my experience has been very positive! The Grand Highlander is a comfortable and safe vehicle that I am excited to drive and the mileage is what I expected. I would not hesitate to purchase another vehicle from Serra Toyota in Traverse City. Thank You!

I had the most wonderful experience purchasing a RAV4 from Serra Toyota. I just moved home to Michigan and Serra was the only dealership that had what I was looking for. With the help of Sean in sales and Corey in finance, I was able to complete the purchase from 4 hours away and when I drove down to pick up the car, they both were so helpful in expediting the process so I could get back on the road and home before dark. I look forward to working with this dealership in the future and I'll be sending all ... Read More

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Google - Oct 28, 2023

I had the most wonderful experience purchasing a RAV4 from Serra Toyota. I just moved home to Michigan and Serra was the only dealership that had what I was looking for. With the help of Sean in sales and Corey in finance, I was able to complete the purchase from 4 hours away and when I drove down to pick up the car, they both were so helpful in expediting the process so I could get back on the road and home before dark. I look forward to working with this dealership in the future and I'll be sending all my friends to Sean when they are looking for a new vehicle!

Prompt appointment, good communication, considerate.

So happy we found you! We have bought our last 2 vehicles from Snoop. Very impressed!

The folks at Serra were efficient, transparent, and really nice. My salesman, Alex, was great through the entire process.

Shout out to Kelvin at Serra Toyota! If you are looking for a vehicle as reliable as a Toyota and are seeking absolute perfection in customer satisfaction stop in or give Serra Toyota a call. They were so patient, informative, friendly, and helpful with everything I asked or needed. I would highly recommend Serra for your new or used car needs! I could not have dreamed up a better experience when looking for a new vehicle. Don't hesitate, just give Serra a chance to earn your business and they will wow you with their exceptional service to you as ... Read More

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Google - Oct 3, 2023

Shout out to Kelvin at Serra Toyota! If you are looking for a vehicle as reliable as a Toyota and are seeking absolute perfection in customer satisfaction stop in or give Serra Toyota a call. They were so patient, informative, friendly, and helpful with everything I asked or needed. I would highly recommend Serra for your new or used car needs! I could not have dreamed up a better experience when looking for a new vehicle. Don't hesitate, just give Serra a chance to earn your business and they will wow you with their exceptional service to you as a customer. They even delivered it to me and walked me through the features in the Tundra. Thank you again, Kelvin! Serra is a great dealership, with amazing employees and service! Give them a chance, and you won't look back!

Excellent staff and a service section that's amazing.

Great experience working with Kevin. He will make sure you are being taken care of. Serra Toyota i hope is taken care of him as he does to others. I would highly recommend working with him anytime!

We have two Toyotas and love them. Service at Serra has (for the third time in a row) been a nightmare. Very simple items that take an entire day after a 1.5 hour estimate with nothing changing. No communication or updates, return calls taking hours. My guess is they are overbooking service and focusing on the big money items, knowing that once you're there you're stuck. We will not be taking our vehicles back again for service.

I purchased a Rav4 from Serra and it was a great experience. The sales consultant, Sam, was fantastic. He communicated with me frequently during the whole process and explained the features of the car clearly. Would definitely recommend purchasing from Serra.

The cable on our 2020 Toyota Sienna broke just like our other Sienna years ago and back then it was fixed under recall. So we called the Manager of Serra Toyota in Traverse City, MI and he told us that it is still under warranty and will repair the cable at no cost. My husband drove almost 3 hours to get the cable fix. When he arrived he was told that it is not under warranty and we have to pay for the repair. Also, this is a new minivan and already there is bubbling on the silver trim which was not ... Read More

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Google - Sep 7, 2023

The cable on our 2020 Toyota Sienna broke just like our other Sienna years ago and back then it was fixed under recall. So we called the Manager of Serra Toyota in Traverse City, MI and he told us that it is still under warranty and will repair the cable at no cost. My husband drove almost 3 hours to get the cable fix. When he arrived he was told that it is not under warranty and we have to pay for the repair. Also, this is a new minivan and already there is bubbling on the silver trim which was not taken care of. Gas is not cheap nowadays plus time wasted on going there. We will never ever go back to that place and will tell our friends, acquaintances, and family NOT to go to that place for anything!!! This will go to every Social media platforms. Very bad service! Does NOT even deserve a star!

Had to schedule an oil change two months in advance which is a bit extreme. Oil change took 45 minutes which is great. Previous dealership, Principal Toyota in Memphis, TN would take two hours for an oil change.

In for an oil change, no appointment, they were able to get me in with little wait time.

Very open friendly no pressure. No dealer fees. Lot and showroom and vehicles spotlessly clean

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It took them 5 hours for an oil change and new breaks, charging me over $1000. Also they took plastic from my engine making it look shoty. I would never recommend this unless you have the money to give away

Unfortunately, I brought my vehicle. In this location, it was just that the battery was low and needed a connection to start it, They charged me $1500 to replace the start battery. It's absolutely robbery in this location, I wish I had never bought toyota Vehicle, Their technicians Doesn't know anything about vehicle problems. It took them 4 hours to tell that the battery needed to replace it, They should get -0 reviews,

•••••UPDATE ••••••••••••••••••••••• Hands down the worst dealership experience I’ve ever encountered after 26 years of driving. Dropped my vehicle off 8 days ago(Monday)for a rear differential replacement(an appointment I made nearly a month ahead of time) And after a few days I called for some progress, and my call wasn’t returned for more than 24 hours. And when their service advisor finally called back on Thursday, I was told to keep my rental car through the following Monday, because the hoists had been really busy that week, and that Toyota would reimburse me for the cost. I then reminded ... Read More

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Google - Jul 25, 2023

•••••UPDATE ••••••••••••••••••••••• Hands down the worst dealership experience I’ve ever encountered after 26 years of driving. Dropped my vehicle off 8 days ago(Monday)for a rear differential replacement(an appointment I made nearly a month ahead of time) And after a few days I called for some progress, and my call wasn’t returned for more than 24 hours. And when their service advisor finally called back on Thursday, I was told to keep my rental car through the following Monday, because the hoists had been really busy that week, and that Toyota would reimburse me for the cost. I then reminded him that I’m not available to rent a car due to cost($750) and/or having Progressive Insurance(which doesn’t cover rental insurance). I was then told that they’d try to speed things up and try to have it ready Friday or Saturday. I was hopeful and waited till 12:30pm this Monday to call, and no info was available and was told they’d call me back; no call back. Then I called this morning shortly after 9am and it was the same…was told that their service manager would call and let me know. Nearly 5 hours passed and finally just called Toyota to inquire and let them know of the horrible service I’ve received. And I am not surprised to not have heard anything from them yet. Shorty after this post two days ago, I received a call from the service manager, informing me of them not having the “gasket”, and he ordered it to be delivered today and that my truck would be available today. It was, after 10 days. They also replaced my brakes for inconveniences.

2019 Rav has a known issue, took my cat to this dealer, where I bought it, for repairs. First I was told I needed new tires in order to make a determination on the repair. After the hours waiting, they assured me if I put on my snow tires, which were new and return with the vehicle, they had management approve ordering the parts for the repairs, in case new tires wasn’t the problem. They would call when parts were in. Two weeks later, no word. I called once a week for the next three. No reply, no response. The ... Read More

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Google - Mar 11, 2023

2019 Rav has a known issue, took my cat to this dealer, where I bought it, for repairs. First I was told I needed new tires in order to make a determination on the repair. After the hours waiting, they assured me if I put on my snow tires, which were new and return with the vehicle, they had management approve ordering the parts for the repairs, in case new tires wasn’t the problem. They would call when parts were in. Two weeks later, no word. I called once a week for the next three. No reply, no response. The next call I spoke to the parts manager and he assured me, no parts had even been ordered for my vehicle! I went directly to the manager, via phone. He “researched” and called back. To his embarrassment, no parts were ordered, the ‘ball was dropped’ and he would make it right. They sent a driver for my car, this is 3 hrs away, took my car to TC and had it a week. On Wed. I called to check on progress, “we can’t get it to make the noise”, we can’t fix it, we’ll try again tomorrow. Friday, “we had driven the vehicle several times and can’t get it to make ‘The sound’! Sorry, we’ll return your vehicle- not repaired. We don’t know what part to replace, if we can’t get it to make the sound.” *note. When they came for my car, they ordered the parts to fix it! I told them I was headed on a 1500 mile trip and wanted my vehicle repaired. The reply, “it’s under warranty, if you have problems, any dealer can help you.” When the driver return my car, he humored me and went for a drive, (500 ft down the road), and YES, he ‘heard the noise’ more than once. He contacted the manager and I was assured I would hear from Dan, the manager; the same one who was going to make this right. After a week, I contacted him. Needless to say, I left on my trip with a no -repaired vehicle! It is my opinion that even Dan didn’t have confidence in his technicians to do the repairs as needed. Took this vehicle to a Toyota dealer at my destination, and within 15 min they new exactly what was wrong and fixed it. Shame on you SerraToyota, this known issue had been repaired once already on this vehicle! And you knew it. Will not recommend this dealer nor will I buy again from here. They love to sell you a car, when they won’t have to do any service in it. They counted on that with me being three hours away.

Poor service experience. My husband dropped my car off in the morning and told the advisor to call me with any problems and that he was just there to drop off the car. While it was there no one called me to give me an estimate or any details other than "it was fixed" and that was only after waiting until late in the day and I inquired on the status. I assumed it would be under warranty. My husband paid the $160 bill when he picked it up assuming I knew about the charge and approved it. So ... Read More

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Google - Feb 7, 2023

Poor service experience. My husband dropped my car off in the morning and told the advisor to call me with any problems and that he was just there to drop off the car. While it was there no one called me to give me an estimate or any details other than "it was fixed" and that was only after waiting until late in the day and I inquired on the status. I assumed it would be under warranty. My husband paid the $160 bill when he picked it up assuming I knew about the charge and approved it. So that was annoying. On top of that the problem was not fixed. I tried to get the advisor to make it right and am not hearing back. So I just blew $160 (not to mention time and hassle) and I now need to find a new place to fix my car (anyone have any recommendations?). This is the 3rd questionable experience I have had with Serra Toyota. They make dumb mistakes and refuse responsibility.

Toyotas are worth purchasing as they are great vehicles but I would drive to GR before ever using their service center again. Don't visit here unless you would rather just throw some money in the trash and still need your repairs done.

Kelvin(Sales), Mike(Finance) were great in the purchase of my 2020 Tundra SR5 Truck.

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They made an appointment for us Friday at 4:30pm, then after a test drive and sit down with our sales associate (who was great) the Finance manager sits down, arms behind his head, leans back, and informs us he needs to go home for dinner and will call us the next day.??? Then why have us drive an hour one way to test a car we can't take home? #nottheonlyusedcardealer

Negative things noticeable!

Don’t buy a car from here! About a month ago, I bought a new used car from them. I asked them if there was a thorough inspection done, they said yes and it had no problems with it. Since I got it though, I noticed the ground shaking more and more while driving. I finally had some days off where I could get it looked at. I went to Serra Subaru and they told me they think it’s a transmission problem. They told me they didn’t have the right tools to diagnose it and I’ll probably ... Read More

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Google - Nov 18, 2022

Don’t buy a car from here! About a month ago, I bought a new used car from them. I asked them if there was a thorough inspection done, they said yes and it had no problems with it. Since I got it though, I noticed the ground shaking more and more while driving. I finally had some days off where I could get it looked at. I went to Serra Subaru and they told me they think it’s a transmission problem. They told me they didn’t have the right tools to diagnose it and I’ll probably get the best help if I went to Grand Rapids to get it checked out. How do they expect me to drive to Grand Rapids to fix it if I don’t even feel safe driving it?? I then called the dealership since I haven’t even made my first payments on this car and it already seems to have a transmission problem. I asked them how they’re able to inspect my car before they sell it if they don’t even have the right tools. they didn’t have a clear answer for me and said it was very strange that this happened. I asked if there was anything they could do to help, All they said was “go to a mechanic and let’s hope my warranty covers it.” They refused to give any assistance other than that. I feel like I shouldn’t have to deal with multiple mechanics within the first month of buying an $18,000 car. I’m still in shock that I have to go fix my car within the first month of having it and they have nothing to do to help. This should’ve been solved or fixed before I bought it. I specifically asked if it was inspected for this reason alone and they lied to me. And now I’m alone in the process of getting it fixed. Thank you for reading. Highly don’t recommend buying from here.

HORRIBLE service. If you need ANYTHING done, plan to sit there for a MINIMUM of 3 hours!!! They have a serious problem with employee shortage, very poor time mgmt/scheduling or COMPLETE incompetence!

Told these people I wanted a car 10 days before it was available. Sold it out from underneath me! Nicely done 👍

Car was under warranty when I called for a service appt., and there were warranty items to be taken care of. They said they would call me back, but I never heard from them. The vehicle if off warranty now. Who would ever want to deal with people like this?

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Made an appointment to have my 2019 Rav 4 have some warranty work done. Made the appointment well in advance and told them what the problem was. The symptoms were exactly as described in a recall bulletin. It is a known problem. Took a day off work and Traveled 3 hours one way to get there. Showed up half hour in advance. Over two hours later ( should have taken a lot less time to evaluate) they told me they that despite my having told them what the problem was they would have to order the parts and have me schedule a second appointment. ... Read More

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Google - Sep 26, 2022

Made an appointment to have my 2019 Rav 4 have some warranty work done. Made the appointment well in advance and told them what the problem was. The symptoms were exactly as described in a recall bulletin. It is a known problem. Took a day off work and Traveled 3 hours one way to get there. Showed up half hour in advance. Over two hours later ( should have taken a lot less time to evaluate) they told me they that despite my having told them what the problem was they would have to order the parts and have me schedule a second appointment. If it is a known problem (TSB 0065-19) why on earth do they not keep parts on site? Now have to take another day off and another six hours of driving to get it fixed. Not good service! Will say that the service guy was quite patient, polite and did his best to explain. No complaints there. Note: I confirmed after originally posting this review that for some reason Toyota does not allow them to order these parts and keep them on site until actually needed. The service guy had mentioned this. Seems crazy to me and poor service, but may be more of a Toyota policy than the fault of the dealer.

Communication is a problem never could work out a deal only thing I can say you pay for the name TOYOTA. Turned in my 2020 lease at a dodge dealership got a fully loaded dodge 1500 big horn 0$ down 387$ a month lease. Sorry Serra you lost out

Dealer was super-friendly and easy to work with right up until I took ownership of my vehicle. Since then they've been very difficult. At first I very much liked that they sold me an in-demand car - a RAV4 Prime - at MSRP when a lot of other dealers were taking large markups for the same vehicle. However part of the sale included a discount for installing the Toyota OEM hitch receiver which wasn't in stock at the time. I still have the sales person's quote of $100 labor (signed by him) in writing. It took a long ... Read More

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Google - Aug 9, 2022

Dealer was super-friendly and easy to work with right up until I took ownership of my vehicle. Since then they've been very difficult. At first I very much liked that they sold me an in-demand car - a RAV4 Prime - at MSRP when a lot of other dealers were taking large markups for the same vehicle. However part of the sale included a discount for installing the Toyota OEM hitch receiver which wasn't in stock at the time. I still have the sales person's quote of $100 labor (signed by him) in writing. It took a long time to get the parts in -- not the dealer's fault, there are some serious supply chain issues still going on. But when the part finally came in stock, it took forever to schedule an appointment. I left multiple phone messages but couldn't get the dealer to call me back to make a service appointment. When I finally was able to make an appointment (after several weeks of leaving messages) the dealer failed to honor the installation discount I was promised. The sales person didn't recall the conversation, and even after showing him the $100 agreement in HIS OWN WRITING he treated me like I was attempting to scam the dealership. I gave up on the discount, I really needed the receiver installed to add a bike rack to tow bicycles around. At roughly the 3 month mark after having made my first phone call I finally had the part installed -- and paid full price, no discount. However they did a very unprofessional job installing it. At first they left off the trim where they cut the bumper guard plastic, leaving bare roughly-cut plastic around the receiver. On a second appointment they installed some trim but it was done very ineptly, being cut into odd shapes and still leaving a lot of exposed plastic. I know what the finished product is supposed to look like, there are a lot of examples online. My car looks terrible, after having paid extra to have the dealer do it -- assuming they were going to do it "right." I'm done with this dealer. I'm tired of working with them. Since they are the only Toyota dealer near Traverse City I'm done owning Toyotas. Never again.

Drove 2hours to look at a car for sale wouldn’t budge or negotiate a better price or work out a deal of any kind. No deal at this dealership.

My 2017 Toyota Tacoma, purchased new from Serra Toyota, Traverse City, required a fuel pump replacement due to a recall. I took it to my dealer for replacement. When I picked it up, I went to a gas station to fill up and 5 gallons of gasoline immediately spilled out from below the truck. I could not start the truck for fear of explosion hazard and the tow truck driver was fearful to even trigger the battery for ignition so that he could move it away from the gas pump. When I contacted the dealership, they were kind enough to give me ... Read More

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Google - Mar 20, 2022

My 2017 Toyota Tacoma, purchased new from Serra Toyota, Traverse City, required a fuel pump replacement due to a recall. I took it to my dealer for replacement. When I picked it up, I went to a gas station to fill up and 5 gallons of gasoline immediately spilled out from below the truck. I could not start the truck for fear of explosion hazard and the tow truck driver was fearful to even trigger the battery for ignition so that he could move it away from the gas pump. When I contacted the dealership, they were kind enough to give me the phone number of the tow company I could call so that I could deal with the problem, as opposed to assisting with the situation. (The dealership did cover the towing expense). I had to call someone to help me get home and arrange help to pick up my vehicle the next day. The dealer did fill up my tank and fix their mistake. When I expressed concern about my vehicle smelling like gas, they replied, oh, that will only last a day or two. The dealership released to me an unsafe vehicle to operate and this is the level of response? If this is the level of customer service I can anticipate after vehicle purchase, I will not buy another vehicle here.

I paid for a used vehicle inspection in June and received a report that indicated zero major issues (only the cabin air filter was noted as needing attention). Seven months later, the vehicle needs a complete frame replacement?!?!? How can a frame look so good it doesn't even get a yellow / "May require future attention" rating in June and in February it's completely shot???

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Purchased a 2013 Silverado pickup. Within one week the radio malfunctioned leading to a dead battery twice and the front brake pads were grinding. When changing the brake pads I noticed the sway bar had no connecting linkages. I know that I purchased a used vehicle as is, but also thought I was dealing with a upstanding dealership. When I contacted the dealer about my concerns over the sway bar links they stated they don’t do safety inspections on the type of vehicle I purchased and that used cars these days are like the lottery they hope you win but ... Read More

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DealerRater - Nov 23, 2021

Purchased a 2013 Silverado pickup. Within one week the radio malfunctioned leading to a dead battery twice and the front brake pads were grinding. When changing the brake pads I noticed the sway bar had no connecting linkages. I know that I purchased a used vehicle as is, but also thought I was dealing with a upstanding dealership. When I contacted the dealer about my concerns over the sway bar links they stated they don’t do safety inspections on the type of vehicle I purchased and that used cars these days are like the lottery they hope you win but its a gamble. I had planned on purchasing another new vehicle in the next year or so. I can guarantee you that I will not be using this dealership and will be finding one that actually inspects they vehicles prior to sales. I understand the radio issues and brake pad but to let vehicles drive off your lot with missing suspension components is a huge safety concern and reflects badly on your reputation. Buyer beware and inspect the vehicle because they sure don’t.

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Charged me $230 to stick a thumb drive in my stereo to refresh my software...I called other Toyota dealerships in the state after I picked my vehicle up and the price range was $50-$75..unbelievable.

I have had a mostly good experience with Serra Toyota, I love that they offer valet option which is extremely helpful as a single mother of an infant, though I believe i will be taking my service elsewhere for now on. I had my brakes done as well as $2000 worth of other upkeep services and when the car returned, i noticed this squeaking when I back up or when I first take off driving. I called them about this and they claimed to have fixed it and charged me $20. It still continued to squeak pretty loud so I called again ... Read More

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Google - Aug 7, 2021

I have had a mostly good experience with Serra Toyota, I love that they offer valet option which is extremely helpful as a single mother of an infant, though I believe i will be taking my service elsewhere for now on. I had my brakes done as well as $2000 worth of other upkeep services and when the car returned, i noticed this squeaking when I back up or when I first take off driving. I called them about this and they claimed to have fixed it and charged me $20. It still continued to squeak pretty loud so I called again and this time, they simply left the receipt in the car claiming they “verified” that there was no squeaking. No call or anything, just basically disregarded my claim. I’ve had numerous people suggest I take my car in because the squeaking is so loud, yet somehow Serra Toyota couldn’t hear it. Therefor I will be taking my service elsewhere

Do not recommend horrible unreliable lie to your face service and act like your getting a good deal don't even try to expect professionalism from serra of traverse city bunch of liers

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Not impressed with there service or trade in values.....

I worked with Ashley and she was amazing and super nice! She was very easy to talk with and explained in great detail what needed to be done and why and also explained how severe it was.

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Kevin at Serra Toyota Traverse City is awesome! He explained exactly what services were needed for my car and kept in communication with me the entire time. I also received a complimentary carwash. I will definitely be back!! Thanks Kevin!

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Serra Toyota Tc is the place to go for your new truck purchase! Daniel Friess was amazing to work with! He answered all of our questions and we didn't have to spend all day there. The entire staff was very friendly and accommodating. Our first oil change is free! If you're in the market go to Serra Toyota Tc!!

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