Customer Testimonials

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Google Feb 1, 2023

Jordan is very knowledgeable and helpful. He kept us updated while we waited. Thank you

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Google Jan 25, 2023

Jordan was very helpful, informative, and kind. A pleasure to work with.

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Google Jan 23, 2023

Great experience ..Needed a new headlight bulb..Drove in..No appointment..Drove out 20 minutes later..Staff was great..Jordan behind the desk was outstanding..and so was the coffee..

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Google Jan 20, 2023

Great sales team! Joey Graves helped me have a great experience purchasing my vehicle.

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DealerRater Jan 19, 2023

Kelvin(Sales), Mike(Finance) were great in the purchase of my 2020 Tundra SR5 Truck.

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Google Jan 19, 2023

Melanie was so helpful and answered all of my questions. She was very knowledgeable, patient and professional. I appreciated her guidance and efficiency to complete my purchase.

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Google Jan 17, 2023

Joey Graves did an excellent job helping me decide on my choice of pickup. He was very knowledgeable and answered all my questions. He made sure I knew how to use my new truck. Very Professional!

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Google Jan 13, 2023

When is the time to change blower motor in the cabin for sienna 2015 xle, you about to visit those guys and because vin # should be ready to buy this. And if it's saying Made in Japan on old one then make sure it's a same thing on the new one only, but it it's saying Made in China you gonna have a headache because it's made in cheap way and noise a lot worse than on old one, this can happen on the substitute from different store!

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Google Jan 10, 2023

My car told me my fob/key battery was getting low. I kept putting off taking it in because I thought it would be a hassle. I considered using my back up key instead, but my husband said - just go get a new battery! So I walked in to the service area, handed my keys over and said I needed a new battery and within 3 minutes I was walking out with no charge. This was waaay too easy..I’m gonna have to bring my car here for repairs some time!

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Google Jan 4, 2023

My wife and I had a brilliant experience with Serra! You're always worried when your former small-town dealership (Traverse Motors) get's taken over by a bigger company, but I have nothing but great things to say about our purchase! Devon was cool, calm, and collected as he dealt with my shenanigans! He was also knowledgable, professional, honest, and understanding to our needs. Brad was brilliant with how honest he was about the vehicle we wanted, giving us his pros and cons after he had driven the same vehicle on a recent trip. He was also helpful with choosing ...

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Google Jan 4, 2023

The service has always been excellent at Serra. Kevin listens to my car concerns and then explains how the technicians have fixed the problem.

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Google Jan 1, 2023

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Google Dec 28, 2022

Kevin is a great service agent! He is knowledgeable, thoughtful, and polite.

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Google Dec 27, 2022

Sam was wonderful. Professional and patient with all of our questions. We wanted to add a lot of accessories and Sam got the information for us in timely fashion. Even after we drove off, he has still be in touch making sure we are still happy. We truly felt like we were dealing with friends. And knowing that Sam wanting us 100% happy before we signed on anything was so refreshing. We will be back to buy from Sam again.

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Google Dec 23, 2022

Bought a new car at Serra recently. Devon Worth was our sales guy and when it came time to pick up the car, he was very helpful in explaining the features of the car, getting the phones connected, and use of the interactive screen. etc. I give him a 9 out of 10!

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Google Dec 22, 2022

Sam is the best salesperson I’ve ever had!! Knowledgeable, efficient and HONEST.

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Google Dec 11, 2022

Kevin is outstanding. He has helped me keep my 2011 Tundra in great shape and running well.

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Google Dec 4, 2022

Friendly and efficient. He (Matt) even showed me some information on the new Prius when I asked a general question about it. Another fantastic experience.

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Google Dec 4, 2022

My son bought his 1st new to him 2012 Silverado. Everything was good when he drove it off the lot but barley made it home. He called the next day and they told him they WILL NOT do anything to it. It was 2. 5 quarts low on oil. The rear-end had barely any fluid it in. That's just some of the problems. So tell me they have these vehicles inspected by their mechanics. Bad business practices there. I'd look elsewhere for vehicles.

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Google Dec 3, 2022

I worked with the sales advisor Devon Worth, who was very patient, kind, and made the process extremely simple. I couldn’t be happier with my new Toyota RAV4 or the experience I had at Serra Toyota in TC 🙂

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Google Nov 30, 2022

Justin was great to work with. He made the process quick, easy & painless, which is best case scenario!

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Google Nov 28, 2022

Great customer service and speedy process

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Google Nov 25, 2022

Superior service as usual from Matt.

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Google Nov 23, 2022

A great place for Service and excellent Staff.

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Google Nov 22, 2022

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Google Nov 20, 2022

Justin Schunck was excellent to work with. He responded promptly to emails, answered our questions, and was very professional. We will definitely look forward to working with Justin again in the future.

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Google Nov 17, 2022

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Google Nov 14, 2022

Can't say enough about dealing with Matt whenever I bring my Toyota in. He's very professional and yet he makes me feel like family - not just "another customer." He's one of the best representatives for Serra Toyota.

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Google Nov 14, 2022

Love my new 2023 GR86. Go visit Justin Schunck at Serra Toyota Traverse city.

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Google Nov 8, 2022

My overall experience was great. Kelvin was professional and thorough. Will definitely recommend him as the salesman to ask for.

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Google Nov 5, 2022

Exceptional, Matt is extremely professional and knowledgeable through the entire process.

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Google Nov 1, 2022

Awesome Service, Friendly people

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Google Oct 31, 2022

Very friendly and helpful!!!

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Google Oct 31, 2022

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Google Oct 30, 2022

It was my first service experience with Serra Toyota as well as with Kevin. I was very pleased with the professionalism and courtesy of the staff and the comfort and cleanliness of the facility. I love my new RAV4. Thanks, Kevin!

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Google Oct 27, 2022

He was extremely helpful and polite! He made sure we drove home in a new vehicle the day we came in. I couldn't have asked for a better salesman. Thank you SO much Marc!

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Google Oct 26, 2022

Justin S was great to work with. Good communication and helpful.

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Google Oct 13, 2022

Pleasant, straight forward and didn’t act rushed.

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Google Sep 26, 2022

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Google Sep 25, 2022

Serra Toyota, Kevin Clous

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Google Sep 24, 2022

Kelvin was great to work with. He was available in person or on the phone to answer all my questions. Super easy process. I love my 4Runner!

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Google Sep 23, 2022

Very easy experience. Everyone at the dealership was kind and helpful. But Melanie was top of the list. She was accommodating; even staying much later than she was planning. I will be coming back to Melanie for my hybrid, hopefully soon.

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Google Sep 21, 2022

Incredible. Open, honest, readily available. Highly recommend. Worked with Nolan Reamer.

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Google Sep 15, 2022

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Google Sep 15, 2022

Superfragalisticexpealidosious!

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Google Sep 14, 2022

Great costumer service, very personable. Thank you Matt!!

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Google Sep 14, 2022

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Google Sep 7, 2022

Alex was fantastic to work and kept me up to date throughout the entire process. Thank you Alex!

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Google Sep 6, 2022

Kelvin mcConner is the best salesman. He really goes to bat to make sure you get a great deal, delivered on time. The Serra team give impeccable service but Kelvin is the best

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Google Sep 2, 2022

Outstanding! Matt is a problem-solver and worked closely with me to resolve the challenging issues related to my most recent repair work. He went the extra mile to ensure my car problems were fixed and that I was satisfied--much appreciated!

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Google Sep 1, 2022

Thanks to Sean Leach and Serra Toyota for giving me no haggle MSRP and a quick transaction on my new truck. He's the man!

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Google Aug 31, 2022

Great experience at Serra always. Awesome Service! Matt is very good at what he does! He greeted me by first name, big smile and kept me up to date. He also ended the appointment by telling me I was doing everything right with my car! Like new. Nice guy!

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Google Aug 30, 2022

Highly recommend car dealership everyone there is very helpful, i got Zac Forbes as a sales advisor, he was very patient about all the things I want it, and he's got it 🥳 the car arrived on Saturday i came to see it, next Monday morning start paperwork, all process was fast and easy took just about 3 to 4 hours to get done! The same day i drive out in my new beautiful Toyota🥳♥️🚙 Thanks again 😁

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Google Aug 27, 2022

Leo was great! He kept in contact with me for several months, letting me know when a vehicle came in that was like what I wanted, and did a great job of keeping me in the loop! He was able to let me know the day a car showed up and get me into a vehicle that had everything I wanted! I would absolutely recommend Leo to anyone who’s car shopping! Even if it’s something hard to get, Leo will be in it for the long haul!

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Google Aug 26, 2022

We had a GREAT experience with Justin Schunck! He gave me an introduction to hybrids, and within a few hours, I was ready to close the deal on a used Prius. Justin answered every question we had with thorough knowledge of the car. I appreciated how he streamlined the purchase process. We drove away in our beautiful new Prius within hours of meeting Justin. You can't go wrong working with Justin, and I hope we'll have an opportunity to work with him again in the future. Thank you, Justin!

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Google Aug 26, 2022

Working with Justin was a very pleasant experience in our purchase of our new car. In these very trying times of vehicle shortages Justin was very patient, knowledgeable and friendly in getting us through the waiting period. We love our new Sienna and would highly recommend Justin to anyone

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Google Aug 25, 2022

Excellent dealership. Have closed many deals with them over the years.

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Google Aug 24, 2022

I setup an appt for a 120,000 mile service. I arrived, was helped immediately, received my loaner/rental car very quickly and went on my way. Loaner car was great. Asked them to look/test the brakes and they were able to keep it an extra day and finish everything I asked for. I never felt pushed or taken advantage of. Couldn't have been happier with my experience!

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Google Aug 20, 2022

Kelvin was very helpful and knowledgeable about the Camry we purchased. I would highly recommend that you ask for him when you are searching for a new vehicle at Serra in Traverse City!

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Google Aug 19, 2022

Leo Cherup was awesome! He was knowledgeable, professional and personable. He made buying a car easy. His communication during the car buying process and after my purchase was outstanding. I would recommend Leo Cherup at Serra Toyota in Traverse City to everyone!

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Google Aug 19, 2022

Justin was fantastic at keeping me informed and provided any details about the car that I wanted. Would certainly recommend Serra!

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Google Aug 19, 2022

No doubt, a pleasure to have the experience of thoughtfulness, thoroughness, and expertise of a representative like Matt. No uncertainty when dealing with a professional... a confidence builder.

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Google Aug 16, 2022

Kevin is consistently responsive, accommodating, friendly, thorough and professional. I have grown to trust Kevin and his advice on what is best for us and our vehicles.

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Google Aug 15, 2022

Everyone at Serra was available to assist when requested.

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Google Aug 14, 2022

Started with checking Serra’s website, Jim Lynch( sales associate) Contacted me about being interested in a vehicle. At that point, I thought , if the salesman was good , he or she would do some research and find this vehicle. Well, soon after Jim found the vehicle, found that the vehicle I wanted was being built on a certain day, he sent a picture and specs of the vehicle. The rest is history, from the day the vehicle was built and driving it home was 13 days. Jim Lynch made that happen. I would highly recommended Serra Toyota and Jim Lynch.

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Google Aug 6, 2022

Matt in the service department was great. He was very attentive and friendly and did an excellent job. I highly recommend the service department at Serra Toyota of Traverse City.

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Google Aug 4, 2022

Very customer focused experience. Smooth transition throughout the purchasing process.

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Google Aug 3, 2022

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Google Aug 3, 2022

Amazing. No pressure; gave us the answers we needed when we needed them. Very knowledgeable, and actually one of the best sales guys we have ever worked with in this process. Also fun to talk to; made the entire experience excellent from beginning to end. Would highly recommend him to others when buying a vehicle.

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Google Aug 2, 2022

Service on my 2022 Tundra were impressive and timely. Have always had G. Products but service and quality of Toyota very impressive and I made good choice

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Google Jul 31, 2022

Leo was Great. He kept me up to date on everything, and made sure that everything that needed to get done got done.

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Google Jul 29, 2022

We wanted to compliment our Salesman Sam Tartar for a all the hard work he did for us prior to our purchasing our new Toyota Sienna. We first met with Sam in March and he was very helpful and knowledgeable about the different cars we were considering. He informed us we could get a Toyota Sienna after the cherry festival which we were fine with. We wanted to purchase a van so it would be easier to get my 90 year mom in and out of the van. He let us come into the dealership with my mom to see if ...

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Google Jul 24, 2022

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Google Jul 24, 2022

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Google Jul 23, 2022

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Google Jul 22, 2022

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Google Jul 21, 2022

Sean Leach provided excellent service! He had effective communication and was quick to locate the vehicle that we had been requesting. We would highly recommend Mr. Leach and would recommend him to other individuals searching for a vehicle.

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Google Jul 20, 2022

Great! I wish I didn't have to wait so long for my appt but once I was there, Matt took care of everything quickly & smoothly and my Prius drives great now. I appreciate the detailed explanations with pictures.

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Google Jul 17, 2022

The information I was given was very accurate The truck was delivered early The cost is exactly as quoted Doesn’t get much better than that

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Google Jul 16, 2022

Had a catastrophic tire issue on my Highlander when vacationing in the area. All the local tire shops were helpful, and friendly, but could not fix my problem The people at Serra Toyota were very kind, helpful and gave me a few options to get me up and running. I had my little baby running around the office and we felt very accommodated. Serra saved the vacation!

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Google Jul 14, 2022

Super thrilled to be in my brand new 2022 Toyota Tacoma thanks to John Brorby of Serra. He was very prompt with getting me numbers and necessary paperwork to get the vehicle in my name and more importantly in my hands. He made the process so easy to sign everything online and to get the vehicle delivered to my work to not have to take time out of my workday. My truck came in on a Friday and was delivered to my work on a Monday , absolutely astonishing. Their finance manager Corey was also a great help to me and was ...

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Google Jul 13, 2022

Nolan was a great salesperson. He was knowledgeable and friendly. I’d highly recommend him!!

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Facebook Jul 9, 2022

Jim was very helpful and informative!

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Google Jul 9, 2022

The service department at Serra Toyota is top notch! My young son and I were up from Illinois for vacation when a rear tire blew on my Highlander. I had it towed to the dealership and called them on the way there to see what tires they would have available to replace mine with. The gentleman I spoke with in the parts department was extremely helpful in finding and explaining options for me. I decided to just replace all the tires with a different brand, as the tire that blew had just been replaced for another blowout six weeks earlier. ...

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Facebook Jul 8, 2022

Serra is an absolutely amazing dealer! Sean Leach was my salesman and is a really awesome and genuine dude took care of everything I needed from start to finish. Can’t recommend Sean and Serra enough thanks for everything!

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Google Jul 8, 2022

John Brorby is amazing. He’ll return calls and help from start to finish. He Is great!

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Google Jul 6, 2022

Lee was a fun guy that was super helpful with explaining everything about the car and helping take the stress out of the process

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Google Jul 2, 2022

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Google Jul 2, 2022

Kevin was great he got me in when I was supposed to and seemed to care to get my car taken care of quickly.

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Google Jun 27, 2022

Working with Melanie was a breeze. She was very responsive and knowledgeable when I had questions about Toyota's offerings, ratings and features. Never once did she pressure me. I specifically requested a female sales rep this time because in the past male salesmen had condescended to me or ignored me altogether. I heartily recommend Melanie!

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Facebook Jun 23, 2022

Leo and the business manager, Mike, are fabulous to work with! I live 5+ hours away and will forever shop at Serra Traverse city! Highly recommend for all your Toyota needs.

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Google Jun 22, 2022

My experience with Sam was nothing short of flawless!!! He’s a great guy that knows the vehicles he is selling, inside and out. Sam made the purchase the easiest I’ve ever had. Very courteous and helpful. Look forward to my next purchase with Sam. Thanks Sam!! CM

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Google Jun 22, 2022

My husband and I had a wonderful car-buying experience working with Justin Schunck. This started with a phone call, since we did not live in the area. Justin was thorough with answering any questions we had and with providing helpful information via email. When we met at the dealership to look at the car, Justin took his time explaining the features of the new car, many of which were totally new to us. His communication style was friendly and clear, and he never made us feel rushed when answering our many questions. He was very knowledgeable about the vehicle and ...

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Google Jun 22, 2022

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Google Jun 21, 2022

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Google Jun 20, 2022

It is always a smooth process any time we need to get our Highlander serviced. We are kept up to date with what additional work needs to be done to the vehicle on the horizon. The work is always done promptly and payment is a breeze.

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Google Jun 19, 2022

We worked with Nolan to purchase our 2022 Toyota Sienna, and he made the entire process a breeze. The current market for Siennas is absolutely bonkers, so we really appreciated that he communicated with us about every update and really made us feel at ease about the process. The day we drove up for the purchase, the entire staff at Serra was so welcoming! Our purchasing experience with Cory was smooth! He was fast, and really helped the process move right along so we didn’t have to spend much time waiting on paperwork and signatures. The next time we need ...

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Google Jun 15, 2022

Kevin was great friendly and professional. Definitely will go back.

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Facebook Jun 7, 2022

Dan Hollister made the buying process seamless. We did most of the finance and selection of our truck over the phone, and when our new tacoma arrived, we showed up, signed our paperwork, and drove off - it was one of the easiest and best experiences I've had at a car dealership. Thanks, Dan!!

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Google Jun 7, 2022

Excellent experience purchasing vehicle. First service experience was excellent. Have confidence in service department.


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