Customer Testimonials
Ashley was a professional from the start. Everything was done that she said would get done and went over everything with us. It was especially nice not have any surprises with the bill. Thanks Todd and Carolyn
I worked with Kelvin McConer to purchase my Highlander Hybrid. Kelvin was a pleasure to work with, courteous and used good communication skills throughout the transaction. Smooth transaction. No surprises. I would definitely recommend Kelvin for the purchase of your Toyota at Serra in Traverse City, Michigan!
All good. I will return for future service as needed.
Easiest buying experience, no pressuring. I texted with the sales team, particularly Melanie, before coming in and until my vehicle came in. All I did was show up, sign some papers and I was on the way in my new car!
Service department does an incredible job. They keep in close contact, solve problems and care about the customer experience.
Justin was the best sales person I’ve had in a long time. He was sincere open and honest with me throughout the whole process of buying my 2021 Toyota Tacoma. He walked me through all the neat features of my new ride and explained them all. I only just met him but believe he’s a genuine considerate individual because of how he took such care in selling me my new truck. Definitely made my whole experience a positive and exciting endeavor. I really appreciate that he’s authentic! I highly recommend him for your next purchasing experience!
Quick, easy, no pressure. Perfect!
If you want to know that someone is really working for you - listening to your needs, negotiating with management, quickly responding to your messages, making the buying experience continually positive - Devon is the one and only salesperson for you. Devon went above and beyond. Seek him out...you will be very happy you did.
Cory at Serra Toyota was friendly, informative and knowledgeable with good listening skills. He guided us to the Highlander that met all of our needs and wants.
Kelvin helped us with the purchase of a Toyota Venza and we love it. He was not pushy at all with us, which we really appreciated. Thank you Kelvin.
Great service department.
My experience with Corey Markham was incredible did a great job of explaining things being patient with me l'm old school plus I got a great deal. I would consider driving all the way from va.for my next car.
My overall experience ? Just like it always is when dealing with Ashley — Great !! I don’t need to worry about my car I just leave it with her, and I know the job will get done right !
Kelvin was great to work with. He was timely, responsive and knowledgeable about the RAV4. We came to a deal quickly and he made it happen. A very satisfying transaction. Thanks, Kelvin
James Lynch provided great personal service.
I was just in Traverse City area for a few days and did not have a whole lot of time actually being in the city. I stopped at Serra Toyota for some badly needed windshield wiper replacements which did not take long to get installed. Then was also able to schedule an oil change for that same day, just 2 hours later, which worked out perfectly for me. Thank You Kevin for your help.
I have always had a great experience at the Toyota dealership when Ashley has waited on me. She is very professional at her job while still making you feel like a friend or family.
Superb Customer Service. Knowledgeable and Professional without skipping a beat. Serra Toyota is our go to dealership and Sheila is our go to sales advisor. 100% quality, from start to finish.
Cory Markham was very accommodating. He worked with us to get our dream car and made the whole process quick and painless. We're loving our new wheels!
Let me start by saying that Sheila Momberg is an awesome person to work with. I have been to many dealerships as well as online vehicle shopping and I have never received such great care/treatment as I did until I starting talking to Sheila. You want the best service as I did, call Sheila Momber
Kelvin got me into a vehicle that I really wanted and kept me within my budget. He was patient, helpful, welcoming and not pushy. I also liked how he listens to his customers about what they want in their vehicle. After the sale was finalized he took me out to explain how some of the modern features worked on my Toyota Rav4. Thank you for making my car buying experience good. I really like my new Rav 4.
Excellent, I had ordered the Tundra in February and Sheila kept me informed throughout the entire process. The “day of pick-up” process went very smoothly.
Kevin was able to find a way to remove the broken lug-nut from the wheel of my cal. All lug-nuts were replaced to prevent another problem.
Super happy with my experience factory ordering a new truck. The process was easy and they were fair and transparent. Much better experience then I have had at other dealers in the past.
Zac was fantastic once again. Thats my second vehicle I have bought from him in less than a month. He was not pushy, very considerate, and easy to work with. I felt important and cared for. Thanks again Zac!
I always enjoy working with Sheila. She has always "gone the extra mile" to assist in getting a vehicle in what matches our criteria. She makes sure everything is done right; even down to the prepping of the car once sold. She's wonderful. I have and will always recommend Sheila to anyone looking for a vehicle.
Kevin was great. He was honest and upfront and tried his best to make it an easy and simple process, even when our insurance company wasn't the easiest to work with.
Ashley is always pleasant and confident with her responses. She does a great job representing Serra.
Cory rocks. He helped me find exactly what I was looking for in a 4Runner. Most importantly he did it with care and honesty. Highly recommend getting a car from Serra and working with Cory!
I love working with Kevin at Serra. They always find a way to get me in the shop, take care of my issues and get me the best price.
I recently bought a 4Runner and it was a great experience at Serra. Cory worked with me and found exactly what I wanted in an SUV and he did it with care and honesty. 10/10 would recommend Serra and Cory Markham!
Sheila was very helpful! She helped to make sure that I got the best deal I could possibly get for what I could afford. I am very happy with my new truck. She helped me understand the lease process way better then anyone else I talked to. Thanks
Matt Echols is a fantastic service advisor for Serra Toyota. Service was prompt and I was kept in the loop every step of the way. My 4-year old enjoyed our time looking at the new cars in the show room while we waited. Each time we drive by she wants to go back! If you're new to town or a snowbird take your car to Matt and Serra! They do a great job.
Leo was awesome! Excellent customer service from start to finish! Highly recommend for anyone looking to work with a dealership that delivers on their promises and has the best interest of their customer in mind!
Great. To the point, no hard sell.
Outstanding, professional and super friendly experience. A great place to buy a car
Cory was awesome! Contacted Serra regarding a Tacoma I was looking for and the timing was perfect. Cory got back with me the same day and sent me the details right away. Most of the process was done online and through email and text so when I went to pick my truck up there was pretty much just a run-through of features and signatures on paperwork. Even after the sale he is prompt in answering questions via text and for my very first ever new vehicle purchase...I could not be happier. Highly recommended and highly appreciated everything he had ...
Cory was awesome! Contacted Serra regarding a Tacoma I was looking for and the timing was perfect. Cory got back with me the same day and sent me the details right away. Most of the process was done online and through email and text so when I went to pick my truck up there was pretty much just a run-through of features and signatures on paperwork. Even after the sale he is prompt in answering questions via text and for my very first ever new vehicle purchase...I could not be happier. Highly recommended and highly appreciated everything he had ...
Very happy with my experience at Serra. Devon guided me through some decisions and found the right option for me. I appreciated the professional and kind service.
They happen to have the car we wanted
2nd vehicle from Sheila she does a great job and manages the amount of communication great. I am not a fan of sales advisors contacting me repeatedly to much. I also never felt rushed into or pushed into buying something like most sales people. Im sure I will continue to work with her for years to come
Sheila did a great job of finding the vehicle I was looking for. The delivery process was smooth and efficient, she came in early to accommodate my schedule. Great team effort from the entire Serra Toyota team....again!
Cory did a great job! The last car we bought was also a Highlander - 13 years ago. Since so much technology has changed, Cory spent about a half hour after the sale patiently explaining how to work our new vehicle. I definitely recommend him as a sales associate.
Kevin was very good to work with...kept me informed, took care of some prior service records that had not been recorded. I really appreciated his commitment to providing good service.
Very pleased with service and Parts. Very pleasant experience. Definitely recommend.
Matt Echols provided superior customer service when I drove to the dealership from Manistee and wasn’t able to return home with my vehicle that same day. He set me up with a lovely loaner car and when my car was completed the next day, someone from the dealership drove it down to me and picked up the vehicle I had driven home. It was all an unexpected approach to customer satisfaction! I felt as though Matt really was concerned for my well being and immediately offered a perfect solution. That is amazing customer service!
Jim Lynch at Serra Toyota in Traverse city is awesome to work with!
My husband and I both bought new 4 Runners from Sheila. We were extremely satisfied with her excellent service! She found the exact color and trim packages that we wanted. The only point of improvement for Serra Toyota's TC showroom is with regards to the music volume in the showroom. It was so loud that I could not hear my insurance agent on my phone. I highly recommend turning down the volume. Fortunately, Sheila did that for us so we could update our insurance to the new vehicle.
Awesome place!
Sheila is fantastic! She went above and beyond in helping me find the right car. She was friendly and professional and I will definitely recommend her to my friends and family. Thanks so much, Sheila! I love my new car!
Sheila is fantastic! She went above and beyond in helping me find the right car. She was friendly and professional and I will definitely recommend her to my friends and family. Thanks so much, Sheila! I love my new car!
Justin Schunck was professional, honest, and knowledgeable about all the Toyota vehicles we were interested in test driving. He was always positive in his communication with me and never aggressively trying to “close” the deal. I would recommend him to anyone searching for the right vehicle to purchase or lease.
Sheila found the exact 4 Runner that I was looking for. Looking forward to working again with Sheila soon, as she is looking for a 4 Runner for my wife.
Corey helped me through a very difficult time, can't tell you how much I appreciate it.
Great experience with the service center. Kevin was super helpful in creating the best plan of action for fixing my older 4Runner. I’m very happy with the results. Highly recommend!
Great service from the moment I walked in to the moment I drove away in my new car.!
Snoop was the best salesman.
I would like to thank Jacob Brown of Serra Toyota for his quick and expert service when I came in with something dragging from the undercarriage of my car. He identified what it was quickly and had me back on the road within 20 minutes, no charge! Thank you, Serra, for a great experience!
Kevin did a great job of communicating with us and explaining the required repairs for our 4Runner.
Very good service and all of the personnel were friendly and helpful.
I had Justin Schunck as my sales consultant when I got my 2021 Tacoma. I highly recommend Justin he was very knowledgeable on the vehicle he was selling and was quick to answer any questions or concerns.
Excellent prompt professional service is all I can say. Gladly return to Serra Toyota!
Our experience at Serra Toyota was great! Our salesman, Justin was a wonderful patient young man spending a lot of time showing us all the features of my Hybrid Highlander. He made the whole buying & learning thing easy!
Had a great experience, called Friday morning to enquire about vehicle. By 2pm everything was set. Drove to TC from Morley Stanwood area Saturday morning, meet Lennie. Test drove unit and made purchase. Lennie ordered us a new key as it only had 1 key. Great service from everyone. Thank you
My experience at Serra was excellent. Kevin Clous in the service department was more than kind and understanding with my phone calls being dropped. He went beyond the usual to test out the problem and was very generous with his time and concern. Thanks so much Kevin!
I bought my 2011 Toyota Rav4 in August of 2020. I absolutely love it. It is the best vehicle. Leo was my salesman and he is very trusting and straight forward. I would definitely recommend Sierra Toyota of Traverse City. I will buy my next Toyota from Leo of Sierra Toyota.
Kevin Clous at Serra is friendly, knowledgeable and goes above and beyon! to make your service appointment go well!
Great customer service. This is a dealership that has earned my trust and business. My truck must be turn key and ready to travel coast to coast for work. They do all repairs to my truck and i will be buying my next truck there. Thanks Matt for taking great care of me!
My experience was fantastic! She communicated with me clearly and let me know what was happening every step of the way. Thank you Ashley for making this visit way better and faster than the last one.
Sheila was very personable, friendly and knowledgeable. She made the process very smooth!
Zach. Was easy to work with and explained car features very well.We agreed on a deal and left with a beautiful Highlander.Sadly our first vehichle was totalled 2 days after we purchased it.—within a day Zach had found an indentical replacement car for us. He went above and beyond helping us with a loaner car at no cost ubtil we could close on the replacement He was very patient throughout the whole process and we greatly appreciated his help
I worked with Ashley and she was amazing and super nice! She was very easy to talk with and explained in great detail what needed to be done and why and also explained how severe it was.
Kevin at Serra Toyota Traverse City is awesome! He explained exactly what services were needed for my car and kept in communication with me the entire time. I also received a complimentary carwash. I will definitely be back!! Thanks Kevin!
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