Customer Testimonials

Leo and the business manager, Mike, are fabulous to work with! I live 5+ hours away and will forever shop at Serra Traverse city! Highly recommend for all your Toyota needs.

My experience with Sam was nothing short of flawless!!! He’s a great guy that knows the vehicles he is selling, inside and out. Sam made the purchase the easiest I’ve ever had. Very courteous and helpful. Look forward to my next purchase with Sam. Thanks Sam!! CM

My husband and I had a wonderful car-buying experience working with Justin Schunck. This started with a phone call, since we did not live in the area. Justin was thorough with answering any questions we had and with providing helpful information via email. When we met at the dealership to look at the car, Justin took his time explaining the features of the new car, many of which were totally new to us. His communication style was friendly and clear, and he never made us feel rushed when answering our many questions. He was very knowledgeable about the vehicle and ...

It is always a smooth process any time we need to get our Highlander serviced. We are kept up to date with what additional work needs to be done to the vehicle on the horizon. The work is always done promptly and payment is a breeze.

We worked with Nolan to purchase our 2022 Toyota Sienna, and he made the entire process a breeze. The current market for Siennas is absolutely bonkers, so we really appreciated that he communicated with us about every update and really made us feel at ease about the process. The day we drove up for the purchase, the entire staff at Serra was so welcoming! Our purchasing experience with Cory was smooth! He was fast, and really helped the process move right along so we didn’t have to spend much time waiting on paperwork and signatures. The next time we need ...

Kevin was great friendly and professional. Definitely will go back.

Dan Hollister made the buying process seamless. We did most of the finance and selection of our truck over the phone, and when our new tacoma arrived, we showed up, signed our paperwork, and drove off - it was one of the easiest and best experiences I've had at a car dealership. Thanks, Dan!!

Excellent experience purchasing vehicle. First service experience was excellent. Have confidence in service department.

Kelvin McConer was the salesperson that helped me with the leasing of my 2022 Toyota Tacoma. I can't praise Kelvin enough for his kindness and his understanding concerning my needs. I live on a fixed income and Kelvin crunched the numbers so that I was able to afford and brand-new vehicle. He also is quite knowledgeable with the technology that this truck has to offer, being that he owns one himself. We sat in the cab of the truck, and he guided me through the buttons, touch screens and all of the magic that this Tacoma has to offer. I ...

Easy Peasy! Handed over the key to my vehicle, looked around the showroom and 20 minutes later it was ready to go. Great service!

My salesperson, Nolan, was friendly, knowledgeable, answered all my questions. He was also very patient with me, which was above and beyond what I would have expected.

Sam was an awesome person to help with this process! I was lucky to have such a great salesperson at Serra Toyota! Thank You Sam!

Very positive buying experience. Clear and honest with the numbers, and communicative in the process while waiting for my truck to be delivered. Sales person Justin Schunck was a very professional and conscientious sales person: efficient and timely with communication. Good operation overall.

I had a excellent experience with Leo. He was transparent throughout the process. And he helped me find a car that fit my budget and is of great value! I highly recommend Leo of Serra Toyota of Traverse City!

Leo went above and beyond in finding me the vehicle I wanted in this tough market. He was also very patient with all my questions.

Serra Toyota is great. One of the very few dealers in the state that are not price gouging with the "price markup" justification. I've been in line for a tacoma Off-Road in Lunar Rock since September last year; got my truck in March. Alex the salesman took care of me during the whole process. Kept good communication by answering all my concerns and needs along the way. Did not asked for a deposit, and did not go one cent over MSRP. I was so impressed with them that I drove three hours each way to do business ...

Sam Tatar was very helpful when I decided to order a new Rav4 hybrid. He kept us apprised of the arrival of our car. I am very happy with my vehicle and the dealership.

I've purchased two vehicles from here in the last year. Nothing but an excellent experience each time! This is especially true as all shopping has been done remotely and no hiccups or issues have occurred each time.

Cory Markham was very professional, and did what he said. I look forward to working with him and the dealership again.

Alex was very insightful, and eager to make me comfortable with my choices. He was very helpful and courteous. Great guy!!!

As always, I had excellent service when bringing my 4 Runner in for service! Kevin C. at the service counter took care of us from start to finish. Very professional, timely and not pushing any service on us we didn’t need. The service area was exceptionally clean and all staff that we encountered were friendly. I would definitely recommend Serra service to anyone!

Mr. Lynch was informative, professional, and an easy person with which to work. I was not rushed nor pushed to make decisions. He was helpful in setting up the technical features as I took possession of the new Prius. I tend to be skeptical when making auto purchases, but he was patient and understanding. He provided the information I needed to be comfortable with the decisions that I needed to make. I would definitely recommend working with Jim Lynch with your next car purchase.

Leo C. is the best and most knowledgeable vehicle sales representative that I have ever conducted business with, and I have been purchasing for over 45 years. I have been trying to find a RAV4 Hybrid for several months in the Twin Cities area of Minnesota my home state, no luck with any of the Toyota dealerships here. They say we will call when we can get you on a waiting list...and they want nonrefundable money down. Serra Toyota I found by luck looking outside my area. Got ahold of Leo and he called a few days later with a ...

Shout out to Matt in Service, friendly service, quick service for what I needed, and a very clean department.

Cory worked hard to get me the vehicle I wanted and never kept me guessing on what was going on. A true professional with your best interest in mind.

Was very helpful, respectful all around great guy. Pleasure to work with.

They always exceed my expectations

I received outstanding service! Matt was very responsive to my questions and very proactive in sharing what my car needed for maintenance. I will definitely have my car serviced here in the future.

Alex was friendly, helpful, knowledgeable, available even when he wasn’t schedule for work, and he laughed at my jokes. How do you top that?

Matt E. was prompt, knowledgeable & gave very friendly service, I will be be back for my next vehicle.

Finding a Tacoma has not been an easy task. Nolan was great and down to earth. Most importantly, he sent me home happy in a new Tacoma. Couldn't ask for better service. Highly recommend Nolan and Serra Toyota!

Great service from Serra Toyota of TC. Service advisor Matt Echols was very good! We had an issue with our new Highlander & he listened thoroughly. We felt well taken care of.

Jim Lynch communicated throughout the process to create a positive purchasing experience. He is very knowledgeable about Toyota products and the market. Jim was great to work with!

The team completed warranty work on my car and on another occasion ordered a part for me, having it in for pick up the following day. The dealership is new and clean.

Zac is the reason that I bought from this dealership. He listened to my requests and followed through with every email that I sent. I highly recommend buying through Zac!

Kevin Clous was my service advisor. Kevin was very friendly and helpful. He followed up with me on a question that I asked. He made sure that my service was completed in a timely fashion.

Jim and everyone else was very accommodating and willing to help in any way they could.

Matt made the customer service experience between two local businesses seamless. 5 STARS!!!

Outstanding Experience! Alexander Conz is a no pressure, highly intelligent salesman. We will always recommend Alex and Serra Toyota …. Thank you, Mike & Kiki 😊

Alex Conz was our salesman had a great experience with him and polite

Jim Lynch gave us excellent service. I have already recommended Jim to another family member.I am Happy customer.

This is my 2nd Toyota vehicle that Zac Forbs has helped me with, and both times were seamless and stress free. He made sure everything I needed was taken care of, and answered all my questions. He went above and beyond for me in having the new 4Runner delivered to my home and taking the trade - in back. I will always send anyone looking for a new vehicle to Zac at Serra Toyota in Traverse City.

I totally enjoyed my buying a new Toyota experience with Nolan Reamer !! He made my purchase so painless and filled with lots of fun and laughter!! Thanks again Nolan !! Keep smiling !!

Jim Lynch is probably the friendliest and most knowledgeable car salesman from whom I've ever purchased a vehicle. He made the process easy and enjoyable. I would recommend him and Serra dealership to anyone looking for a great automobile at a great price

Nolan was very courteous and friendly. Made the trade in and sale easy and painless

Our experience with Serra Toyota went extremely well due to the attentiveness of Jim Lynch who was tuned in to what we wanted kept us well informed on the progress of getting our vehicles. I would recommend him to anyone who is looking to purchase a vehicle!

Very helpul. Cory was able to check off all of my boxes for wants and needs with leasing my new vehicle.

Matt kept me in the loop to timelines and explain line by line the charges coming my way. Overall a positive experience!

Ashley at Serra trys very hard to get her done right! Anything in her control is 5 star !

I was happy with my overall experience with leasing my Highlander. As it turns out, the only family member I have now is my wife and she will not be getting a new car anytime soon, but I would have no problem recommending Devon to her when the time comes. Devon was very patient working with me as I determined which Highlander would be best for my needs. During this process, I stopped by often with many questions and he was always helpful and welcoming. For context, this acquisition took place at a time when availability of cars was not ...

Matt Echols was fantastic to work with. He seems to truly care about the customer experience, and I left the dealership knowing my truck was in good hands. Thank you Matt for all your help!

Jim was great to work with! Jim is very knowledgeable, helpful and was not pushy. He made our buying experience very enjoyable and I would definitely recommend him to others.

Excellent! We had an issue with our car not starting on a Friday afternoon and we urgently needed to be downstate. Kevin Clous got a couple of the valets to come to our house and jump start the car, then drove to the dealership. The problem ( battery issue) was resolved within an hour and they returned the car to us ! He went above and beyond to assist. This was amazing service, we can't say enough good about him.

I’ve been searching for over a year for a fully loaded highlander and I found it online at Serra Toyota. Zac went above and beyond to happen. I got a great value deal I’ve been waiting on. Zac your the man, thanks again for everything you did all while helping numerous customers at the same time. Special shout out to My friend in Iowa for sending me your way, and I will send everyone I know your way guys. 5 star service all the way, Serra does it right.They delivered it to my doorstep in Saginaw, and I ...

Leo was awesome helping me find the exact vehicle I needed. During this time of Covid and car sales he was the only salesmen who stayed in contact with me. Ford and Subaru just didn't even bother.

Leo and the staff at Serra Toyota of TC were great to work with. Great customer service...I would highly recommend this dealership.

Kelvin McConer found the new Toyota Highlander model we wanted, and although it took several months waiting for it, he kept us up to date on the progress so that I could sell my car outright at the right time. Car sales must be a tough business to be in when vehicles are hard to come by now. Kelvin showed grace and patience, which needs to be contagious these days.

I highly recommend Matt for any service that you need for your vehicle. He will go above and beyond to help you with any problems that you might have.

It was very refreshing dealing with the professional staff at Serra Toyota. Marc was willing to go out of his way to make this purchase quick and easy. All of our questions were answered in a timely manner. I will definitely keep the serra dealership in mind for any future purchases.

Matt did a great job. Shout out to Isaac in valet services. My car was on E and he put gas in it when he returned it to me. He wouldn’t take any money for the gas and told me Merry Christmas! Outstanding customer service.

It was wonderful working with Sean! It was my first time ever buying a car let alone brand new. He was in constant communication and always let me know what the next step was! I’m such a fan of Toyota and now because of Sean I’m a huge fan of Serra Toyota!

I thoroughly appreciate the wonderful service and excellent customer care. Cory was very informative and kind. I have purchased my last three vehicles from Serra Motors of Traverse City and I will continue to do so for years to come ! Thank you Cory and Jordan for all your help. Sincerely Carrie Miller

Justin was very friendly and eager to help me with my 4 Runner lease trade in. He searched to find me what I was looking for….a 2022 4 Runner and I couldn’t be more happier with my experience. The whole trade in and lease process was quick and smooth!

Worked with Kelvin McConer to buy a new 4Runner, and I'd recommend anyone else in the market for a new Toyota do the same! We went to Serra in early November to test drive a Tacoma and 4Runner. We really fell in love with the 4Runner, but they didn't have the model we wanted in stock. Kelvin helped us find one that was already on the way to the dealer and we put our name on it. It took about 6 weeks for the 4Runner to arrive, and Kelvin had excellent communication the entire time. When it finally arrived, ...

I can’t say enough good things about this dealership. During this crazy time when other dealerships were marking up prices 10k from MSRP these guys didn’t. My salesperson, Zak Johnson was extremely professional and responsive. He spent a great deal more time than he had to discussing various trim levels and the pros and cons of each to make sure I was 100% happy with what I was purchasing. I ended up waiting a little less than 2 months for my vehicle to arrive and Zak kept me informed and reached out periodically. My 4runner arrived while my salesperson was ...

I can’t say enough good things about this dealership. During this crazy time when other dealerships were marking up prices 10k from MSRP these guys didn’t. My salesperson, Zak Johnson was extremely professional and responsive. He spent a great deal more time than he had to discussing various trim levels and the pros and cons of each to make sure I was 100% happy with what I was purchasing. I ended up waiting a little less than 2 months for my vehicle to arrive and Zak kept me informed and reached out periodically. My 4runner arrived while my salesperson was ...

Kevin Clous, at Serra Toyota, in Traverse City, Michigan is such an asset to the automotive service industry. If you need servicing for your automobile, look no further. He is honest, hard-working, accommodating and just a great guy to work with.

Matt Echols has great customer service ! Took my 2007 Toyota FJ to Serra Toyota for maintenance repairs! Very honest and great communication as I needed many much needed repairs! Very happy with the work and pricing ! Had a great Toyota 4Runner to drive while repairs took a few days!! No worries! Great Place!

I recently visited the dealership and met with Jim Lynch, who showed me an in-stock Pre-Certified RAV4 Hybrid. The transaction was problematic, but Jim showed grace and patience, and now I have the RAV4 and will save money in the process by not having 2 cars.

Ashley Thirlby, a Service Advisor at Toyota in Traverse City, is friendly, efficient, and knowledgeable. She recently provided the best customer service I’ve experienced in years. If you need the best customer service at Toyota, ask for Ashley!

Kevin has always been very kind, friendly & professional. He is someone that is very knowledgeable trust worthy! Before I had auto service I would dread calling any auto place afraid of being taking advanced of or having unnecessary pricey services but with Kevin someone I honestly trust and rely on always answers all my questions & concerns. I would recommend him to anyone who needs any auto services he goes over & beyond to be helpful. Serra is very lucky to have him part of there team.

Ashley is a true professional, her knowledge and commitment to detail are outstanding. A very pleasant person who will go out of her way to be helpful!

Nolan was fantastic, as was Jim throughout the whole process. I would recommend them both highly!

Ashley has always been a very professional member of the Toyota Team. She makes it very enjoyable to have your vehicle serviced at Serra. She has handled my service appointments for many years. I have always been pleased with her attention to detail.

We received great service at Serra Toyota of Traverse City, thanks to Service Advisor Kevin Clous and staff.

Great human and professional interaction!

Thanks to Matt Echols in the service department for a job well done. He has been very helpful with both my older Prius and my husbands newer Toyota. We appreciate the communications, complete with videos, to explain the problem. They have found things I didn’t know were a problem, but also assured me when I thought there was a problem and there wasn’t. Thanks Matt!

Kelvin was quick to respond to my inquiry. He was very matter of fact, to the point and answered all of my questions. I ordered the car online, the only disconnect for me was the car was already on its way to my home before I even knew it left the lot (had to rush to meet the delivery guys). Free delivery was awesome. Gas Tank was full. Delivery guys were awesome. Serra Toyota has it going on.

Matt Is The Best!