About Us

NEW FACILITY. NEW ENERGY.

Serra Toyota of Traverse City – Your destination for a great car, and a great deal!

At Serra Toyota of Traverse City we are proud to announce our new Toyota facilities! With new technology, modern design and a vision for a great future we’re proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUV’s, Toyota Pickups, Toyota Sedans, and Toyota Hybrid’s. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market based pricing we are able to provide the area’s most competitive prices.

Serra Toyota of Traverse City carries the following new models:

Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser Toyota Prius, Toyota Prius c, Toyota Prius Prime, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, Toyota Yaris, and Toyota Yaris iA.

After you’ve found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We’ll answer any and all of your questions so you fully understand your loan or lease before driving home.

Toyota Service Center at Serra Toyota of Traverse City:

Commitment to exceptional customer care at Serra Toyota of Traverse City doesn’t stop with your vehicle purchase. Serra Toyota of Traverse City is your preferred destination for expert Toyota service, repairs, maintenance, and Toyota parts. Our Toyota Service Center features the latest in automotive repair and maintenance technology. Bring your Toyota in for maintenance or repairs and our specially trained staff of certified technicians will handle all your service needs quickly and correctly. Excellent service is our goal with every vehicle, every time. Whether your car is the latest model or a several years old, we can take care of it with quality service at competitive prices. We run specials all the time and recommend you frequently visit our Website and Social Media to learn about them. You can conveniently schedule your next service appointment online, and we’ll contact you to confirm the details! We’re proud to serve our valued customers from TTraverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area.

We offer a shuttle service, or Toyota Rentals with advance appointments. Should you choose to wait, you’ll love our comfortable lounge that includes beverages and Wi-fi. A Car Wash is included with all service visits!

Toyota Parts Michigan

We offer a comprehensive selection of genuine Toyota parts and accessories. If you’re looking for a part or accessory that we don’t have in our current inventory, we’ll gladly order it and have it for you quickly! Our parts inventory is always stocked with genuine Toyota factory parts and Toyota accessories. In addition to keeping an extensive inventory of parts in stock at all times, we can also order any crucial part that we may not have on hand and get it to you quickly.