Welcome to Serra Toyota of Traverse City
Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

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Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.

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Parts & Accessories
Explore our comprehensive parts and accessories center, where you'll find everything you need to enhance and personalize your vehicle's performance and style.
Welcome to Serra Toyota of Traverse City
Stress-Free Car-Shopping
Serra Toyota of Traverse City - Your destination for a great car, and a great deal!
At Serra Toyota of Traverse City we are proud to announce our new Toyota facility! With new technology, modern design and a vision for a great future we're proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUVs, Toyota Pickups, Toyota Sedans, and Toyota Hybrids. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market-based pricing we are able to provide the some of the area's most competitive prices.Serra Toyota of Traverse City carries the following new models:
Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser, Toyota Prius, Toyota Prius Prime, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, and Toyota Yaris. After you've found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We'll answer any and all of your questions so you fully understand your loan or lease before driving home.Want to Talk Auto Finance?
When it comes to financing, that's where our car loan and Toyota specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages or figuring out the final details of your loan or lease package, let us guide you along the way.Why Choose Serra Toyota of Traverse City?
- Friendly and knowledgeable Toyota professionals here to assist you.
- Large selection of new Toyota's and pre-owned vehicles.
- State of the art facility focused on your comfort and convenience.
- Beverages and Wi-Fi included in our comfortable customer lounge.
- Car Wash included with all service visits! Plus we also have a Full-time Detail department on hand just in case you would like a "Professional Detail" at a great price!
- Shuttle Service drop off and pick up or a Toyota Rental available with advance service scheduling.
- Easy 24/7 online service appointment scheduling.
- Convenient and fast service drop off and pick up with valet assistance.
- Serra Toyota of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.
Why Choose Serra Toyota of Traverse City?
Friendly and knowledgeable Toyota professionals here to assist you.Get Directions To Our Dealership.
Our Reviews
We had an issue with our car (Lexus) as we were driving to Traverse City late on a Friday afternoon. We spoke with Sam in Service and he was very helpful, telling us to bring our car in and they would take a look at it. When we got there, Kevin was the agent we worked with. He was very professional and within an hour the problem was fixed. Thanks for fixing a problem for total strangers on very short notice. Much appreciated.
Excellant service. Jordan Walitalo was awesome in working with me on an emergency issue I had. Friendly, honest and caring. Couldn't ask for better service.
Brand new truck, trim piece comes off, new one comes in 3 weeks for installation?????!
I ordered my Toyota Sequoia in December 2023 and got my vehicle in March 2024. That’s time they just give me 1 key. And I confused I take the car or not. So the Serra Toyota dealership’s sale manager, his name Eric called me and he said I could get the 2nd key early in May that’s why I decided to buy the car. I did wait till June and nobody call me for the key. I tried to call to the dealer but they said they can’t do anything. I call for The sales manager Eric but he didn’t pick up my phone call then I know he lies me. So if you buy a vehicle there make sure you can get 2 keys in one time or they make sure the time they get you 2nd key. Today September 18th I just get my 2nd key after more 4 months when Serra Toyota Traverse’s sale manager when he said.
Great service and knowledgeable staff. Def visit Dan for a fantastic experience.
Just great service i had a bolt in my tire and they fixed it at no charge!! thank you so much!!!
Matt is awesome. Even when he's super busy, he patiently explains everything so that you get it and is courteous, polite and helpful. Great job!
Service was efficient and quick. They are always helpful and do a great job. Highly recommend.
EXCELLENT! Eric was so helpful, patient, and fun. He made everything all too easy and paid attention to every detail of making the best experience possible. He's a rockstar!
Very satisfied with recent service visit.
They run credit to every bank known to exist when you tell them Toyota only. Beware of this place
Fantastic service department Kevin is especially helpful and does a great job