New Arrivals

  • 2020 Toyota Tacoma TRD Off Road V6 Truck Double Cab

    2020 Toyota Tacoma TRD Off Road V6 Truck…

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  • 2020 Toyota Tundra SR5 5.7L V8 Truck Double Cab

    2020 Toyota Tundra SR5 5.7L V8 Truck Dou…

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  • 2020 Toyota Tundra SR5 5.7L V8 Truck CrewMax

    2020 Toyota Tundra SR5 5.7L V8 Truck Cre…

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  • 2020 Toyota Tundra SR5 5.7L V8 Truck CrewMax

    2020 Toyota Tundra SR5 5.7L V8 Truck Cre…

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  • 2020 Toyota Tacoma TRD Off Road V6 Truck Double Cab

    2020 Toyota Tacoma TRD Off Road V6 Truck…

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New Offer!

Lease: $289 per month for 36 months. $2,999 due at signing for select 2019 Toyota RAV4 Hybrid LE

Offer only valid 10/09/2019 through 11/04/2019

2019 Toyota RAV4 Hybrid
SUV
2019 Toyota RAV4 Hybrid SUV

New Offer!

Lease: $159 per month for 36 months. $2,999 due at signing for select 2020 Toyota Corolla LE

Offer only valid 10/09/2019 through 11/04/2019

2020 Toyota Corolla
Sedan
2020 Toyota Corolla Sedan

New Offer!

Lease: $429 per month for 36 months. $3,999 due at signing for select 2019 Toyota Avalon XLE

Offer only valid 10/09/2019 through 11/04/2019

2019 Toyota Avalon
Sedan
2019 Toyota Avalon Sedan

New Offer!

Lease: $199 per month for 36 months. $2,999 due at signing for select 2019 Toyota RAV4 LE

Offer only valid 10/09/2019 through 11/04/2019

2019 Toyota RAV4
SUV
2019 Toyota RAV4 SUV

New Offer!

Lease: $309 per month for 36 months. $2,999 due at signing for select 2019 Toyota Prius LE

Offer only valid 10/09/2019 through 11/04/2019

2019 Toyota Prius
Hatchback
2019 Toyota Prius Hatchback

New Offer!

Financing Offer : 1.9% APR for 60 months on select Toyota Highlander Hybrid models

Offer only valid 10/01/2019 through 11/04/2019

2019 Toyota Highlander Hybrid
SUV
2019 Toyota Highlander Hybrid SUV

New Offer!

Financing Offer : 1.9% APR for 60 months on select Toyota Sequoia models

Offer only valid 10/01/2019 through 11/04/2019

2019 Toyota Sequoia
SUV
2019 Toyota Sequoia SUV

New Offer!

$1,000 cash back on select 2020 Toyota Tundra

Offer only valid 10/10/2019 through 11/04/2019

2020 Toyota Tundra
Truck
2020 Toyota Tundra Truck

Stress-Free Car-Shopping

Serra Toyota of Traverse City - Your destination for a great car, and a great deal!

At Serra Toyota of Traverse City we are proud to announce our new Toyota facility! With new technology, modern design and a vision for a great future we're proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUV's, Toyota Pickups, Toyota Sedans, and Toyota Hybrid's. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market based pricing we are able to provide the area's most competitive prices.

Serra Toyota of Traverse City carries the following new models:

Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Corolla iM, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser, Toyota Mirai, Toyota Prius, Toyota Prius c, Toyota Prius Prime, Toyota Prius v, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, Toyota Venza, Toyota Yaris, and Toyota Yaris iA.

After you've found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience.  We'll answer any and all of your questions so you fully understand your loan or lease before driving home.

Toyota Service Center at Serra Toyota of Traverse City:

Commitment to exceptional customer care at Serra Toyota of Traverse City doesn't stop with your vehicle purchase. Serra Toyota of Traverse City is your preferred destination for expert Toyota service, repairs, maintenance, and Toyota parts. Our Toyota Service Center features the latest in automotive repair and maintenance technology. Bring your Toyota in for maintenance or repairs and our specially trained staff of certified technicians will handle all your service needs quickly and correctly. Excellent service is our goal with every vehicle, every time. Whether your car is the latest model or a several years old, we can take care of it with quality service at competitive prices. We run specials all the time and recommend you frequently visit our Website and Social Media to learn about them. You can conveniently schedule your next service appointment online, and we'll contact you to confirm the details! We're proud to serve our valued customers from Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area.

We offer a shuttle service, or Toyota Rentals with advance appointments. Should you choose to wait, you'll love our comfortable lounge that includes beverages and Wi-fi. A Car Wash is included with all service visits!

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Toyota specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

Why Choose Serra Toyota of Traverse City?

Friendly and knowledgeable Toyota professionals here to assist you.

  • Large selection of new Toyota's and pre-owned vehicles.
  • State of the art facility focused on your comfort and convenience.
  • Beverages and Wi-Fi included in our comfortable customer lounge.
  • Car Wash included with all service visits! Plus we also have a Full-time Detail department on hand just in case you would like a "Professional Detail" at a great price!
  • Shuttle Service drop off and pick up or a Toyota Rental available with advance service scheduling.
  • Easy 24/7 online service appointment scheduling.
  • Convenient and fast service drop off and pickup with valet assistance.
  • Serra Toyota of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.

We Keep You Going

Toyota Service Center at Serra Toyota of Traverse City:

Commitment to exceptional customer care at Serra Toyota of Traverse City doesn't stop with your vehicle purchase. Serra Toyota of Traverse City is your preferred destination for expert Toyota service, repairs, maintenance, and Toyota parts. Our Toyota Service Center features the latest in automotive repair and maintenance technology. Bring your Toyota in for maintenance or repairs and our specially trained staff of certified technicians will handle all your service needs quickly and correctly. Excellent service is our goal with every vehicle, every time. Whether your car is the latest model or a several years old, we can take care of it with quality service at competitive prices. We run specials all the time and recommend you frequently visit our Website and Social Media to learn about them. You can conveniently schedule your next service appointment online, and we'll contact you to confirm the details! We're proud to serve our valued customers from Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area.

We offer a shuttle service, or Toyota Rentals with advance appointments. Should you choose to wait, you'll love our comfortable lounge that includes beverages and Wi-fi. A Car Wash is included with all service visits!

Toyota Parts Michigan

We offer a comprehensive selection of genuine Toyota parts and accessories. If you're looking for a part or accessory that we don't have in our current inventory, we'll gladly order it and have it for you quickly! Our parts inventory is always stocked with genuine Toyota factory parts and Toyota accessories. In addition to keeping an extensive inventory of parts in stock at all times, we can also order any crucial part that we may not have on hand and get it to you quickly.

Why Choose Serra Toyota of Traverse City?

Friendly and knowledgeable Toyota professionals here to assist you.

Get in Touch

  • Contact Our Sales Department: 231-486-0884
  • Monday8:30AM - 8:00PM
  • Tuesday8:30AM - 8:00PM
  • Wednesday8:30AM - 8:00PM
  • Thursday8:30AM - 8:00PM
  • Friday8:30AM - 6:00PM
  • Saturday9:00AM – 4:00PM
  • SundayClosed
  1. Serra Toyota of Traverse City

    1302 S Garfield Ave
    Traverse City, MI 49686

    • Sales: 231-486-0884
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