Open Today! Sales: 10am-3pmService: 8am-3pm

Welcome to Serra Toyota of Traverse City

Value Your Trade-In

Use our quick online tool to get an estimate on the vehicle you are trading in.

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Toyota Certified Vehicles

Get used car pricing with new car benefits by choosing a Toyota Certifed Used Vehicle.

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Apply For Financing

Fill out our easy online application and we’ll work with you to get the car of your dreams.

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Service Your Vehicle

Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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Google Oct 15, 2021

Cory Markham was great to work with in my new car purchase with Serra Toyota of Traverse City. I would recommend him and I would do business with him in the future.

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Google Oct 15, 2021

I just leased a 2021 Toyota Tacoma from Kelvin McConer at Serra. He went above and beyond to assist me in all the details. This is my third purchase at Serra Toyota and all of the staff there are friendly, efficient and provide the best service ever, not only in selling cars, but also the staff in the Services department. Kudos, keep up the good work!!!

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Google Oct 12, 2021

Toyota was very slow in getting the part I needed but Matt came through like the pro he is! Called me ASAP to schedule an appointment even though the problem was discovered at 35,500 miles and I had 42,000 before the part ultimately came in, Matt kept his word and promptly had the 4Runner fixed and back in my driveway. OUTSTANDING customer service!!

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Google Oct 11, 2021

Melanie was super patient and helpful. I did not make her job very easy but she was extremely courteous and professional throughout the entire experience!

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Google Oct 8, 2021

I met at Sheila at Serra Toyota of Traverse City thru a friend of mine who bought 2 cars from her. Sheila was friendly and greeted me with a big smile. She is very knowledgeable and helped me thru the entire process. I feel she went above and beyond and I would lease another vehicle from her!

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Google Oct 7, 2021

Great experience! I highly recommend working with Zac (Salesman) in the future. He is personable, genuine and is not a pushy salesman. Throughout the buying experience Zac made himself available and went the extra mile to help answer any questions. I was very pleased with my experience.

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DealerRater Feb 15, 2021

I worked with Ashley and she was amazing and super nice! She was very easy to talk with and explained in great detail what needed to be done and why and also explained how severe it was.

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DealerRater Feb 15, 2021

Kevin at Serra Toyota Traverse City is awesome! He explained exactly what services were needed for my car and kept in communication with me the entire time. I also received a complimentary carwash. I will definitely be back!! Thanks Kevin!

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DealerRater Feb 15, 2021

Serra Toyota Tc is the place to go for your new truck purchase! Daniel Friess was amazing to work with! He answered all of our questions and we didn't have to spend all day there. The entire staff was very friendly and accommodating. Our first oil change is free! If you're in the market go to Serra Toyota Tc!!

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DealerRater Feb 15, 2021

The entire sales floor is amazing! Very professional and humble!! I absolutely love how welcoming they are. They went above and beyond my expectations, they made my experience amazing.

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DealerRater Feb 15, 2021

They were very friendly and very attentive with everything! I would for sure recommend coming here for a vehicle they are always the best to work with!

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Welcome to Serra Toyota of Traverse City

Stress-Free Car-Shopping

Serra Toyota of Traverse City – Your destination for a great car, and a great deal!

At Serra Toyota of Traverse City we are proud to announce our new Toyota facility! With new technology, modern design and a vision for a great future we’re proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUVs, Toyota Pickups, Toyota Sedans, and Toyota Hybrids. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market-based pricing we are able to provide the some of the area’s most competitive prices.

Serra Toyota of Traverse City carries the following new models:

Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser, Toyota Prius, Toyota Prius Prime, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, and Toyota Yaris.

After you’ve found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We’ll answer any and all of your questions so you fully understand your loan or lease before driving home.

Want to Talk Auto Finance?

When it comes to financing, that’s where our car loan and Toyota specialists step in. We’re here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages or figuring out the final details of your loan or lease package, let us guide you along the way.

Why Choose Serra Toyota of Traverse City?

  • Friendly and knowledgeable Toyota professionals here to assist you.
  • Large selection of new Toyota’s and pre-owned vehicles.
  • State of the art facility focused on your comfort and convenience.
  • Beverages and Wi-Fi included in our comfortable customer lounge.
  • Car Wash included with all service visits! Plus we also have a Full-time Detail department on hand just in case you would like a “Professional Detail” at a great price!
  • Shuttle Service drop off and pick up or a Toyota Rental available with advance service scheduling.
  • Easy 24/7 online service appointment scheduling.
  • Convenient and fast service drop off and pick up with valet assistance.
  • Serra Toyota of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.

Why Choose Serra Toyota of Traverse City?

Friendly and knowledgeable Toyota professionals here to assist you.

Get Directions

1302 S Garfield Ave
Traverse City, MI 49686
Open Today! Sales: 10am-3pm Open Today! Service: 8am-3pm Open Today! Parts: 8am-3pm
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Contact Us

231-486-0884

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1302 S Garfield Ave • Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 10am-3pm

Open Today! Service: 8am-3pm

Open Today! Parts: 8am-3pm

Serra Toyota of Traverse City 44.743597, -85.595799.