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Welcome to Serra Toyota of Traverse City

Value Your Trade-In

Use our quick online tool to get an estimate on the vehicle you are trading in.

Appraise My Car

Toyota Certified Vehicles

Get used car pricing with new car benefits by choosing a Toyota Certifed Used Vehicle.

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Apply For Financing

Fill out our easy online application and we’ll work with you to get the car of your dreams.

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Service Your Vehicle

Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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Google Sep 22, 2023

Excellent staff and a service section that's amazing.

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Google Sep 16, 2023

Great experience working with Kevin. He will make sure you are being taken care of. Serra Toyota i hope is taken care of him as he does to others. I would highly recommend working with him anytime!

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Google Sep 8, 2023

I purchased a Rav4 from Serra and it was a great experience. The sales consultant, Sam, was fantastic. He communicated with me frequently during the whole process and explained the features of the car clearly. Would definitely recommend purchasing from Serra.

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Facebook Aug 28, 2023

I BASE IN Florida 🇺🇸 Opportunities are very rare these days cause of the rate of spam existing on the net right now but when we find those who are real we should share there good deeds to prevent people from spam. i saw someone who made a write up about how he met this broker from US who provide he with the best trading signals and i took the risk. i started with just $1,000 he help me to trade with my investment and after 7 working days i made a withdrawal of $13,300. i was so amazed i told he i was ...

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Google Aug 28, 2023

Had to schedule an oil change two months in advance which is a bit extreme. Oil change took 45 minutes which is great. Previous dealership, Principal Toyota in Memphis, TN would take two hours for an oil change.

Welcome to Serra Toyota of Traverse City

Stress-Free Car-Shopping

Serra Toyota of Traverse City – Your destination for a great car, and a great deal!

At Serra Toyota of Traverse City we are proud to announce our new Toyota facility! With new technology, modern design and a vision for a great future we’re proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUVs, Toyota Pickups, Toyota Sedans, and Toyota Hybrids. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market-based pricing we are able to provide the some of the area’s most competitive prices.

Serra Toyota of Traverse City carries the following new models:

Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser, Toyota Prius, Toyota Prius Prime, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, and Toyota Yaris.

After you’ve found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We’ll answer any and all of your questions so you fully understand your loan or lease before driving home.

Want to Talk Auto Finance?

When it comes to financing, that’s where our car loan and Toyota specialists step in. We’re here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages or figuring out the final details of your loan or lease package, let us guide you along the way.

Why Choose Serra Toyota of Traverse City?

  • Friendly and knowledgeable Toyota professionals here to assist you.
  • Large selection of new Toyota’s and pre-owned vehicles.
  • State of the art facility focused on your comfort and convenience.
  • Beverages and Wi-Fi included in our comfortable customer lounge.
  • Car Wash included with all service visits! Plus we also have a Full-time Detail department on hand just in case you would like a “Professional Detail” at a great price!
  • Shuttle Service drop off and pick up or a Toyota Rental available with advance service scheduling.
  • Easy 24/7 online service appointment scheduling.
  • Convenient and fast service drop off and pick up with valet assistance.
  • Serra Toyota of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.

Why Choose Serra Toyota of Traverse City?

Friendly and knowledgeable Toyota professionals here to assist you.

Get Directions

1302 S Garfield Ave
Traverse City, MI 49686
Sales: Closed Service: Closed Parts: Closed
Serra Toyota of Traverse City 44.743597, -85.595799.