Open Today! Sales: 8:30am-7pmService: 7:30am-6pm
blue toyota in road in rain

Welcome to Serra Toyota of Traverse City

Value Your Trade-In

Use our quick online tool to get an estimate on the vehicle you are trading in.

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Toyota Certified Vehicles

Get used car pricing with new car benefits by choosing a Toyota Certifed Used Vehicle.

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Apply For Financing

Fill out our easy online application and we’ll work with you to get the car of your dreams.

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Service Your Vehicle

Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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Google Jan 19, 2022

Leo and the staff at Serra Toyota of TC were great to work with. Great customer service...I would highly recommend this dealership.

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Google Jan 16, 2022

Kelvin McConer found the new Toyota Highlander model we wanted, and although it took several months waiting for it, he kept us up to date on the progress so that I could sell my car outright at the right time. Car sales must be a tough business to be in when vehicles are hard to come by now. Kelvin showed grace and patience, which needs to be contagious these days.

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Google Jan 15, 2022

I highly recommend Matt for any service that you need for your vehicle. He will go above and beyond to help you with any problems that you might have.

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Google Jan 15, 2022

It was very refreshing dealing with the professional staff at Serra Toyota. Marc was willing to go out of his way to make this purchase quick and easy. All of our questions were answered in a timely manner. I will definitely keep the serra dealership in mind for any future purchases.

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Google Jan 10, 2022

Matt did a great job. Shout out to Isaac in valet services. My car was on E and he put gas in it when he returned it to me. He wouldn’t take any money for the gas and told me Merry Christmas! Outstanding customer service.

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DealerRater Feb 15, 2021

Kevin at Serra Toyota Traverse City is awesome! He explained exactly what services were needed for my car and kept in communication with me the entire time. I also received a complimentary carwash. I will definitely be back!! Thanks Kevin!

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DealerRater Feb 15, 2021

They were very friendly and very attentive with everything! I would for sure recommend coming here for a vehicle they are always the best to work with!

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DealerRater Feb 15, 2021

Serra Toyota Tc is the place to go for your new truck purchase! Daniel Friess was amazing to work with! He answered all of our questions and we didn't have to spend all day there. The entire staff was very friendly and accommodating. Our first oil change is free! If you're in the market go to Serra Toyota Tc!!

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DealerRater Feb 15, 2021

The entire sales floor is amazing! Very professional and humble!! I absolutely love how welcoming they are. They went above and beyond my expectations, they made my experience amazing.

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Welcome to Serra Toyota of Traverse City

Stress-Free Car-Shopping

Serra Toyota of Traverse City – Your destination for a great car, and a great deal!

At Serra Toyota of Traverse City we are proud to announce our new Toyota facility! With new technology, modern design and a vision for a great future we’re proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUVs, Toyota Pickups, Toyota Sedans, and Toyota Hybrids. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market-based pricing we are able to provide the some of the area’s most competitive prices.

Serra Toyota of Traverse City carries the following new models:

Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser, Toyota Prius, Toyota Prius Prime, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, and Toyota Yaris.

After you’ve found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We’ll answer any and all of your questions so you fully understand your loan or lease before driving home.

Want to Talk Auto Finance?

When it comes to financing, that’s where our car loan and Toyota specialists step in. We’re here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages or figuring out the final details of your loan or lease package, let us guide you along the way.

Why Choose Serra Toyota of Traverse City?

  • Friendly and knowledgeable Toyota professionals here to assist you.
  • Large selection of new Toyota’s and pre-owned vehicles.
  • State of the art facility focused on your comfort and convenience.
  • Beverages and Wi-Fi included in our comfortable customer lounge.
  • Car Wash included with all service visits! Plus we also have a Full-time Detail department on hand just in case you would like a “Professional Detail” at a great price!
  • Shuttle Service drop off and pick up or a Toyota Rental available with advance service scheduling.
  • Easy 24/7 online service appointment scheduling.
  • Convenient and fast service drop off and pick up with valet assistance.
  • Serra Toyota of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.

Why Choose Serra Toyota of Traverse City?

Friendly and knowledgeable Toyota professionals here to assist you.

Get Directions

1302 S Garfield Ave
Traverse City, MI 49686
Open Today! Sales: 8:30am-7pm Open Today! Service: 7:30am-6pm Open Today! Parts: 7:30am-6pm
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Contact Us

231-486-0884

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1302 S Garfield Ave • Traverse City, MI 49686

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Serra Toyota of Traverse City 44.743597, -85.595799.