Open Today! Sales: 8:30am-6pmService: 7:30am-6pm
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Welcome to Serra Toyota of Traverse City

Value Your Trade-In

Use our quick online tool to get an estimate on the vehicle you are trading in.

Appraise My Car

Toyota Certified Vehicles

Get used car pricing with new car benefits by choosing a Toyota Certifed Used Vehicle.

View Inventory

Apply For Financing

Fill out our easy online application and we’ll work with you to get the car of your dreams.

Apply Now

Service Your Vehicle

Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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Google Feb 15, 2024

Jordan was awesome to work with! Pickup went really smoothly, whoever dropped off my car even put it super close to where it was (in a parking garage!!!) and when there was a hiccup with the free oil changes the car came with up to a certain mileage, Jordan was able to work it out with me to where we were both happy. Awesome guy!

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Google Feb 14, 2024

Matt was great. He handled my initial repair and my follow-up super quickly and got me back on the road. Very accurate with expectation setting as always.

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Google Feb 1, 2024

I was browsing for a new 2nd car. I knew it had to be a Toyota again, let alone a 4runner. I love my 4 runners. After months of searching ; several sites and Toyota dealers. I decided to buy from Serra Toyota. I was hell-bent on getting one from Serra. I love reading all the past reviews. I was digging the raving reviews about the staff and the salespeople. I was fortunate to make the call and get Sam. Sam, the man is super awesome!!! If anyone needs to get a new car, I recommend Serra if you're into Toyota ...

Welcome to Serra Toyota of Traverse City

Stress-Free Car-Shopping

Serra Toyota of Traverse City – Your destination for a great car, and a great deal!

At Serra Toyota of Traverse City we are proud to announce our new Toyota facility! With new technology, modern design and a vision for a great future we’re proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUVs, Toyota Pickups, Toyota Sedans, and Toyota Hybrids. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market-based pricing we are able to provide the some of the area’s most competitive prices.

Serra Toyota of Traverse City carries the following new models:

Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser, Toyota Prius, Toyota Prius Prime, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, and Toyota Yaris.

After you’ve found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We’ll answer any and all of your questions so you fully understand your loan or lease before driving home.

Want to Talk Auto Finance?

When it comes to financing, that’s where our car loan and Toyota specialists step in. We’re here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages or figuring out the final details of your loan or lease package, let us guide you along the way.

Why Choose Serra Toyota of Traverse City?

  • Friendly and knowledgeable Toyota professionals here to assist you.
  • Large selection of new Toyota’s and pre-owned vehicles.
  • State of the art facility focused on your comfort and convenience.
  • Beverages and Wi-Fi included in our comfortable customer lounge.
  • Car Wash included with all service visits! Plus we also have a Full-time Detail department on hand just in case you would like a “Professional Detail” at a great price!
  • Shuttle Service drop off and pick up or a Toyota Rental available with advance service scheduling.
  • Easy 24/7 online service appointment scheduling.
  • Convenient and fast service drop off and pick up with valet assistance.
  • Serra Toyota of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.

Why Choose Serra Toyota of Traverse City?

Friendly and knowledgeable Toyota professionals here to assist you.

Get Directions

1302 S Garfield Ave
Traverse City, MI 49686
Open Today! Sales: 8:30am-6pm Open Today! Service: 7:30am-6pm Open Today! Parts: 7:30am-6pm
Serra Toyota of Traverse City 44.743597, -85.595799.