Welcome to Serra Toyota of Traverse City
Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
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Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
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Parts & Accessories
Explore our comprehensive parts and accessories center, where you'll find everything you need to enhance and personalize your vehicle's performance and style.
Welcome to Serra Toyota of Traverse City
Stress-Free Car-Shopping
Serra Toyota of Traverse City - Your destination for a great car, and a great deal!
At Serra Toyota of Traverse City we are proud to announce our new Toyota facility! With new technology, modern design and a vision for a great future we're proud to serve our valued clients from the beautiful Northern Michigan communities of Traverse City, Frankfort, Glen Arbor, Northport, Suttons Bay, Torch Lake, Mancelona, Kalkaska, Cadillac, Benzonia and throughout the Grand Traverse Bay Area. We offer the full lineup of new Toyota models such as Toyota SUVs, Toyota Pickups, Toyota Sedans, and Toyota Hybrids. As well as a diverse selection of used vehicles (including Certified Pre-Owned Toyota vehicles) in order to give you access to the most options possible using market-based pricing we are able to provide the some of the area's most competitive prices.Serra Toyota of Traverse City carries the following new models:
Toyota 4Runner, Toyota 86, Toyota Avalon, Toyota Avalon Hybrid, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota Highlander, Toyota Highlander Hybrid, Toyota Land Cruiser, Toyota Prius, Toyota Prius Prime, Toyota RAV4, Toyota RAV4 Hybrid, Toyota Sequoia, Toyota Sienna, Toyota Tacoma, Toyota Tundra, and Toyota Yaris. After you've found your next new or used car at Serra Toyota of Traverse City, a member of our finance team will work with you one-on-one to find the most affordable financing solution-you can even fill out our secure finance application online to get started. We have a full selection of assurance packages to ensure a great ownership experience. We'll answer any and all of your questions so you fully understand your loan or lease before driving home.Want to Talk Auto Finance?
When it comes to financing, that's where our car loan and Toyota specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages or figuring out the final details of your loan or lease package, let us guide you along the way.Why Choose Serra Toyota of Traverse City?
- Friendly and knowledgeable Toyota professionals here to assist you.
- Large selection of new Toyota's and pre-owned vehicles.
- State of the art facility focused on your comfort and convenience.
- Beverages and Wi-Fi included in our comfortable customer lounge.
- Car Wash included with all service visits! Plus we also have a Full-time Detail department on hand just in case you would like a "Professional Detail" at a great price!
- Shuttle Service drop off and pick up or a Toyota Rental available with advance service scheduling.
- Easy 24/7 online service appointment scheduling.
- Convenient and fast service drop off and pick up with valet assistance.
- Serra Toyota of Traverse City is managed by Serra Traverse City and a member of the Serra Automotive Group.
Why Choose Serra Toyota of Traverse City?
Friendly and knowledgeable Toyota professionals here to assist you.Get Directions To Our Dealership.
Our Reviews
Excellant service. Jordan Walitalo was awesome in working with me on an emergency issue I had. Friendly, honest and caring. Couldn't ask for better service.
Great service and knowledgeable staff. Def visit Dan for a fantastic experience.
Just great service i had a bolt in my tire and they fixed it at no charge!! thank you so much!!!
Matt is awesome. Even when he's super busy, he patiently explains everything so that you get it and is courteous, polite and helpful. Great job!
Service was efficient and quick. They are always helpful and do a great job. Highly recommend.
EXCELLENT! Eric was so helpful, patient, and fun. He made everything all too easy and paid attention to every detail of making the best experience possible. He's a rockstar!
Fantastic service department Kevin is especially helpful and does a great job
Wonderful place to buy a truck. Talk to James Lynch.
I recently bought my Certified Pre-Owned 2021 Toyota Corolla from here. I worked with Dan Axtell through the whole thing and he made it so easy and such a nice experience for a first time buyer like me. Not only was Dan super kind and knowledgeable, but not once did I feel that he was being pushy or trying to pull one over on me which was a big concern I had being young and for my first time at a dealership. He has been super attentive to all of my small questions that I’ve had, even months since purchasing. Just the other day I had a question about a letter I got in the mail from my credit union and I sent it to Dan (at 7:30pm) wondering whether or not it seemed like a scam to him because it was worded very weird and he not only answered me almost immediately, which I did not expect from him whatsoever after business hours, but also called the number on the letter to investigate for me. I hope Serra realizes what an amazing salesman they have with Dan and I will be recommending him to anyone looking for a new car anytime soon and cannot recommend him enough to anyone else.
Always very nice amd easy to work with. Got my car in and put woth no issues
Matt is always friendly and helpful. This last visit went much more quickly than I expected, which saved me considerable time I was able to use to get other chores accomplished. Thanks Matt.
Great service!
Justin helped me through the entire process, from pre-build, tracking its journey across the Pacific and US, and then even past actual document-signing. He always responded to my numerous questions in a timely manner, and went above and beyond what I expected from a sales rep!
I recently had my car serviced at Serra, they came out and picked it up did the service and returned it in short order. Five star service deserves five star rating. Thanks Serra Team.
Thank you Zach Grundy! I’m enjoying my RAV4. You were fun to work with. I definitely recommend anyone see Zach G to help you find your next vehicle.
Awesome service. Check in fast, nice waiting area, used the app to see where car was during service and check out was quick. Super easy and efficient.
I recently had the pleasure of purchasing a vehicle from here and I couldn't be more satisfied with the entire process. Alex demonstrated a genuine commitment to customer satisfaction. He took the time to understand my needs and preferences, guiding me through their extensive inventory to find the perfect car for me. What sets this dealership apart is their transparency and honesty. Throughout the entire process, I felt confident that I was getting a fair deal without any hidden fees or surprises. Alex was patient and accommodating, ensuring that I was comfortable with every aspect of the deal. Cory also further contributed to my positive experience. He worked diligently to secure the best financing options for me, explaining each step of the process in a way that was easy to understand. The entire paperwork process was efficient and stress-free. I am now a proud owner of a Toyota Camry and I will undoubtedly return for any future automotive needs. Thanks Alex!! -Lauren
Jordan was awesome to work with! Pickup went really smoothly, whoever dropped off my car even put it super close to where it was (in a parking garage!!!) and when there was a hiccup with the free oil changes the car came with up to a certain mileage, Jordan was able to work it out with me to where we were both happy. Awesome guy!
Matt was great. He handled my initial repair and my follow-up super quickly and got me back on the road. Very accurate with expectation setting as always.
I was browsing for a new 2nd car. I knew it had to be a Toyota again, let alone a 4runner. I love my 4 runners. After months of searching ; several sites and Toyota dealers. I decided to buy from Serra Toyota. I was hell-bent on getting one from Serra. I love reading all the past reviews. I was digging the raving reviews about the staff and the salespeople. I was fortunate to make the call and get Sam. Sam, the man is super awesome!!! If anyone needs to get a new car, I recommend Serra if you're into Toyota vehicles. Sam, I appreciate your due diligence and your attention to detail. Even though I met you for a short time, you kept me informed. You are a great guy and are great at what you do. I love my 2022 4runner with low miles. It's awesome. Thankyou Jordan for helping with a smooth transaction. A+ dealer and sales reps. This US Army Veteran is very happy with my cash buy. I will definitely get another Toyota from Serra.
Great service, Brad Fite did a great job working with me to resolve an issue I was having. Sean Leach sold me the vehicle and is an efficient and professional communicator as well.
Brad Fite did a great job - I thought I had an issue with my vehicle but it turned out that it was a much simpler issue than I had thought. Brad was thoughtful and patient with his time and communication, even though I was struggling to understand. He helped me resolve the issue quickly and in a very professional way. Thank you -
Always great staff and helpful.
Devon Worth is an honest, no nonsense, straight shooter. You will like him.
The service work was done properly and on time. Great service.