as shown $23,350*
Design and Versatility
Get behind the wheel and get away with a fresh look. Prius c’s smart tech and versatility will help you make your escape, while the expressive details and wide array of eye-popping colors are the perfect way to amp up any adventure.
15-in. Alloy wheels
Stand out with 15-in. 8-spoke machined alloy wheels with dark-gray-painted accents. Details like this ensure you’ll always roll up in style.
Four passenger doors and a large rear liftgate help you and your friends get in and get going with ease. Load up for a road trip, a big move or even a long hike with your best friend. Prius c makes it easy for you to explore new places and bring everyone and everything along for the ride.
60/40 Split Rear Seats
Taking your gear, your crew and your dog along for the ride? No problem. You’ll be surprised by Prius c’s cargo space, thanks to the 60/40 split fold-down rear seats: not just 17.1 cu. ft. of volume, 3 but also a variety of ways to configure it. Feel free to pack even more fun into every journey.
3Cargo and load capacity limited by weight and distribution.
Meet the perfect road-trip partner. With available Entune™ Premium Audio with Integrated Navigation4 and Entune® App Suite,5 Prius c ensure you won’t miss a beat. And with a standard 6-way adjustable driver’s seat topped off in an eye-catching two-tone fabric, you can always stay in your comfort zone.
4Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details.
5Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change at any time without notice. See toyota.com/entune/ for details.
Enjoy more savings so you can create more memories. Thanks to its EPA-estimated 43 mpg highway and 48 mpg in the city,6 Prius c delivers a more efficient drive. Now you can pull over for more photo ops and fewer gas stops.
62019 EPA-estimated mileage. Actual mileage will vary.
Take a charge and pick your perfect drive mode. Prius c’s EV Mode enables electric driving for up to one mile.7/8 ECO Mode Limits the operation of the climate control and adjusts throttle input to help maximize fuel economy and give you more moments for each mile.
7CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving.
8EV Mode works under certain conditions at low speeds for up to a mile. Please see your Toyota vehicle Owner’s Manual for further details.
Rated as a Super Ultra Low Emission Vehicle (SULEV),9 Prius c produces fewer smog-forming emissions than an average gasoline-powered new vehicle.
9Meets Tier 2/Bin 3 Federal emissions standard.
Learn how to optimize your efficiency. The energy monitor screen displays how the hybrid system works in real time. It shows you how Prius c always employs the most efficient source of power.
Once you know how much you may be saving, you may know how much more you can spend on that commemorative truck-stop coffee mug from your next adventure.
ECO Score Display
Prius c’s ECO Score display rates how efficiently you’re driving in three different categories – starting, cruising and stopping – to help boost fuel economy and improve your technique behind the wheel.
Easy to Maneuver
Reach the most faraway places and fit into the tightest spaces. Thanks to its eco-size footprint, Prius c makes it easy and fun to get out and discover more than ever.
Hybrid Battery Replacement
Prius c’s sealed Nickel-Metal Hydride (Ni-MH) battery10 fits perfectly in the space beneath the rear seats. It helps lower the center of gravity to improve handling and maximize interior space. Now you can get the most from every mile.
10Hybrid vehicle battery expected life is 150,000 miles based on laboratory bench testing.
Enjoy every trip with a smooth ride. Prius c is remarkably peaceful inside, keeping outside noises outside. Such a quiet, relaxing cabin will make you and your friends feel right at home, no matter how far away the road takes you.
Standard Backup Camera
Get in and out of the tightest spots on your next getaway. Prius c has your back with its standard integrated backup camera11. Shift into Reverse and the largest display automatically shows what the camera detects behind Prius c, helping you avoid objects that might otherwise be out of view.
11The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for additional limitations and details.
Smart Key System with Push Button Start
It’s easy to unlock all the fun with available Smart Key12 fob in your pocket or purse. Simply grasp either the driver’s or front passenger’s door handle of your Prius c to unlock it. Plus you can start the engine with the push of a button and start your next journey with ease.
12The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
Keep an eye on information that matters most to you. A quick glance at the Multi-Information Display (MID) can show you plenty of helpful info like real-time driving data, fuel economy, and EV driving distance – all to help maximize your efficiency.
Prius c comes standard with nine airbags, including a driver and front passenger Advanced Airbag System.13 In the event of certain collisions, a sensor designed to monitor the severity of the impact makes adjustments for the appropriate airbag deployment.
13All the airbag systems are Supplemental Restraint Systems. All airbags (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions. To decrease the risk of injury from an inflating airbag, always wear seatbelts and sit upright in the middle of the seat as far back as possible. Do not put objects in front of an airbag or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. See Owner’s Manual for additional limitations and details.
Star Safety System™
Every Prius c comes with Toyota’s Star Safety System™, an advanced suite of six safety features offered standard on every new Toyota. The system included Vehicle Stability Control (VSC),14 Traction Control, Anti-lock Brake System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA)15 and Smart Stop Technology® (SST).16
14Vehicle Stability Control is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and driver steering input can all affect whether VSC will be effective in preventing a loss of control. See Owner’s Manual for additional limitations and details.
15Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, and tire and road conditions. See Owner’s Manual for additional limitations and details.
16Smart Stop Technology® operates only in the event of certain contemporaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology® is not a substitute for safe and attentive driving and does not guarantee instant stopping. See Owner’s Manual for details.
Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius c for 2 years or 25,000 miles, whichever comes first.17 24-hour roadside assistance is also included for 2 years and unlimited miles.18
17Covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
18Roadside Assistance coverage is 2 years unlimited mileage. Does not include parts and fluids, except emergency fuel delivery. See Toyota Dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
LATCH (Lower Anchors and Tethers for CHildren) provides an added measure of safety for the smaller members of your family. LATCH includes lower anchors and tethers on the outboard second-row seats and a tether anchor on the middle seat of the second and third rows.
There’s a lot of energy released in an impact. Prius c is equipped with energy-absorbing crumple zones that help dissipate that energy away from the passenger compartment.
*MSRP excludes the Delivery, Processing, and Handling Fee of $930 for Cars (Yaris LB, Yaris Sedan, 86, Corolla, Corolla HB, Camry, Camry HV, Prius LB, Prius c, Prius Prime, Mirai, Avalon, Avalon HV), $1,095 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,495 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
12019 EPA-estimated mileage. Actual mileage will vary.
2The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for additional limitations and details.